The Lycra Company, fibre and technology solution provider for the apparel industry, has promoted Melissa Riggs, director of marketing, North America to the role of chief marketing officer (CMO). Riggs brings more than two decades of brand-building experience in consumer packaged goods and the apparel and footwear industries to her new role,...
2 May 2025
Shapewear and womenswear brand Spanx has launched a new collection, Spanxsculpt ReDefine, the first-to-marker denim collection to feature Lycra FitSense denim technology. A new fabrication from the fiber manufacturer, Lycra FitSense provides “integrated, targeted sculpting” in key areas, such as the stomach, thighs, and butt, for a lifting,...
21 Jan 2025
For The Lycra Company, moving away from petroleum-derived elastane to a bio fibre derived from industrial corn is a complete paradigm shift. For the fashion industry, it's a ray of hope. Particularly from an eco-responsibility point of view, as lycra is present in most contemporary garments. Lycra, a biosourced, patented and renewable fibre,...
28 May 2024
The Lycra Company has appointed Gary Smith as the company’s new chief executive officer, effective November 27, 2023. Smith, the company said in a release, will replace Dean Williams who has served as acting CEO since August. Williams will continue in his role as chief financial officer and assist with the transition. Smith, the company added,...
21 Nov 2023