Lululemon news and archive

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

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Lululemon responds to founder Chip Wilson’s proxy challenge amid global CEO search

Lululemon Athletica Inc. has formally addressed a notice from its founder, Chip Wilson, regarding his intent to nominate three director candidates for election at the company’s 2026 annual meeting of shareholders. The announcement marks a significant escalation in tensions between the athleisure giant and its founder, who has been publicly...

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Lululemon founder nominates three board members as leadership remains in limbo

Chip Wilson, the founder of Lululemon Athletica, has nominated three executives for the Canadian activewear brand’s board of directors as the company’s leadership remains at a crossroads. Among the nominees, each of whom will stand for election at Lululemon’s 2026 Annual Meeting of Shareholders, Wilson has put forth Marc Maurer, the former...

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Lululemon: Activist investor reportedly secures one billion dollar stake

An activist investor is believed to have snapped up a stake worth over one billion dollars in Canadian athleisure brand Lululemon. According to sources for Reuters, Elliott Investment Management has been working with former Ralph Lauren executive Jane Nielsen as it circles the currently unoccupied helm position. FashionUnited has contacted...

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Lululemon prepares to launch into six new markets for 2026

Canadian athleisure giant Lululemon has confirmed plans to expand into six new markets in the new year as part of a franchise partnership model that responds to growing demand. Making up what is set to become a “record” year in market rollouts, the company is due to enter Greece, Austria, Poland, Hungary and Romania through a new partnership...

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Lululemon needs infusion of new skills, says founder

Chip Wilson, Founder of Lululemon Athletica, and one of its largest shareholders, stated that the board's praise for Calvin McDonald, a CEO who has overseen massive value destruction over the past two years, shows blatant disregard for shareholders. He also noted that this latest failure only amplifies the urgency the company faces and the...

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Lululemon vs. Costco dupe lawsuit: Understanding the legal battle

Lululemon sued Costco over the sale of dupes. A dupe is a product that mimics a more expensive item's look and feel to capitalise on its reputation, without necessarily copying the brand name. This dispute is one of a series of recent altercations involving brands against private labels. These brands, which tend to have the strongest reputations...

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Lululemon Americas head exits, names new CCO

Canadian activewear brand Lululemon has announced that its president of the Americas and global guest innovation, Celeste Burgoyne, is due to exit the company “for a new opportunity outside of the industry”. According to a press release, Burgoyne will remain in her position until the end of December 2025 to ensure a smooth transition. Burgoyne...

Fashion |In Pictures

Lululemon unveils Team Canada Olympic and Paralympic uniforms

Canadian athleisure brand Lululemon has unveiled its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games, including uniforms for the opening and closing Ceremonies, as well as medal ceremonies, media appearances, travel days and daily life in the athlete village. This marks Lululemon’s third Games...

Fashion |In Pictures

Lululemon continues to expand its reach into licensed sporting merchandise

Canadian activewear brand Lululemon is expanding its partnership with Fanatics with an elevated apparel collection for fans of the National Football League (NFL), continuing to expand its reach into licensed apparel for sports teams and leagues, following the success of its multi-year collaboration with the National Hockey League (NHL), which...

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Global brands intensify focus on India’s fast-expanding consumer base

Global fashion and luxury brands are increasingly shifting their focus to India as growth in mature markets stagnates, according to a report by The Economic Times. The attraction is grounded in India’s large population of aspirational, younger consumers with rising incomes — a demographic that is reshaping spending patterns and brand strategies....

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Adidas and Puma shares defy Lululemon disappointment

Looming high share losses at competitor Lululemon did not affect Adidas and Puma on Friday. While Adidas shares ended up 0.8 percent higher after a subdued start, Puma's share price was moderately above breakeven, at 0.4 percent. Meanwhile, Lululemon's share price was heading for a 17 percent slump in pre-market US trading due to a disappointing...