LTK, the creator-guided shopping platform, has revealed that influencers are driving the majority of Gen Z’s shopping decisions, with 79 percent stating that their shopping originates from social media. According to LTK’s latest ‘Gen Z Shopping Study,’ social commerce has a major impact on Gen Z shopping behaviours, both online and in-store,...
24 Apr 2023
Influencer marketing and commerce platform LTK (formerly known as LiketoKnow.it) has announced a round of funding that now values the US company at two billion dollars, due to a new investment by SoftBank Vision Fund 2. The 300 million dollar funding will aid in empowering talent and product development across the platform’s creator, brand and...
23 Nov 2021
RewardStyle the influencer content monetisation technology platform and its LikeToKnow.it shopping app are rebranding to become LTK to unify its two brands for “consistency and simplicity” ahead of its global expansion in H2. The move will see RewardStyle, the content monetisation technology for influencers, and the shopping app, LikeToKnow.it...
1 Jul 2021