Love Island news and archive

eBay UK extends Love Island partnership amid pre-loved fashion surge

eBay UK has renewed its headline sponsorship of ITV2's Love Island: All Stars for a second season, marking its sixth consecutive collaboration with the reality television franchise. The partnership, which places pre-owned fashion at the forefront of prime-time television, has witnessed significant market impact since its inception in 2022. Data...

Fashion

Molly-Mae Hague teases new fashion brand

Love Island reality TV star and former PrettyLittleThing creative director Molly-Mae Hague has teased the launch of her new fashion venture ‘Maebe’ on social media. Hague, who also has a fake tan brand Filter, launched a new social media account for ‘Maebe’ on Instagram, with one teaser video where the influencer is seen taking part in a photo...

Retail

Ebay to host Love Island wardrobe experience in London

Secondhand marketplace Ebay is building on its partnership with ITV’s reality series Love Island with the opening of a ‘Nation’s Shared Wardrobe’ retail concept that will allow guests to take part in a number of experiences inspired by the Love Island ‘Villa’. On June 5 in Shoreditch, London, ticket holders will be able to take part in styling...

Culture

Ebay extends Love Island sponsorship to All Stars season

Resale marketplace Ebay has announced the extension of its partnership with ITV’s Love Island to bring its sponsorship of the reality show to a new All Stars season. The move expands on the already established relationship between Ebay and Love Island, which had initially been introduced in early 2022 with the platform beginning to supply...

Fashion

PrettyLittleThing names Love Island star as ambassador

Fast fashion e-tailer PrettyLittleThing is continuing to stick with Love Island stars to promote its collections after signing contestant and model Ella Thomas as its newest brand ambassador. Thomas, who was a finalist in the 2023 season this summer, has signed a six-month partnership with PrettyLittleThing to create exclusive social content for...

Fashion |In Pictures

Indiyah Polack launches collection for PrettyLittleThing

Love Island star and influencer Indiyah Polack has released her first-ever designed fashion collection for e-commerce retailer PrettyLittleThing. Polack, who has been working with PrettyLittleThing as a brand ambassador for its Marketplace app since she left the Love Island villa, worked with PrettyLittleThing’s head of design, Chris Parnell on...

Culture

Ebay to now be headline sponsor for Love Island

In an expansion of their ongoing partnership, British broadcasting network ITV has announced that Ebay will now be the new headline sponsor of its reality show Love Island. Through the sponsorship, Ebay is looking to broaden its reach with the programme’s viewership – primarily an audience of 18 to 34 year olds – while showcasing its pre-loved...

Fashion Featured

Love Island winner Ekin-Su confirms Oh Polly deal

Womenswear brand Oh Polly is collaborating with Love Island winner and actress Ekin-Su Cülcüloğlu on a series of curated collections, with her debut range launching on September 15. The deal will mark Oh Polly’s biggest brand collaboration to date and will feature curated collections incorporating Cülcüloğlu’s personal style and celebrate the...

Fashion Featured

Forever Unique to collaborate with Paige Thorne from Love Island

Love Island’s Paige Thorne has signed a six-figure fashion deal with Forever Unique to launch her own collection. Thorne was chosen personally by the owner of Forever Unique and star of the Real Housewives of Cheshire, Seema Malhotra, who describes the reality star as the “absolute perfect fit” for her brand. The deal marks the first ever Love...

Fashion Featured

PrettyLittleThing signs deal with Love Island’s Gemma Owen

British fast-fashion e-tailer PrettyLittleThing (PLT) has snapped up Love Island finalist Gemma Owen as its latest UK brand ambassador. In a statement, PLT said that it has signed a year-long partnership with Owen, who came second on the reality TV show this summer with partner Luca Bish, and that she would be working with the e-tailer on her...

BusinessMember

Ebay continues Love Island push with Tasha Ghouri partnership

Ebay UK is continuing its relationship with reality series Love Island through a new pre-loved fashion deal with one of this season’s ‘Islanders’, Tasha Ghouri. According to the marketplace platform, the partnership with Ghouri, who has been named as its ‘Pre-Loved Ambassador, marks the first non-fast fashion brand deal to come out of the...

Culture

Ebay’s Love Island collaboration causes surge in pre-loved popularity

Reality show Love Island, previously known for its fast fashion-clad contestants, took on a major shift for its latest season announcing a new partnership with second-hand platform, Ebay. The deal, which was revealed at the beginning of May, has seen the popular UK series take a step in a more sustainable direction, with each of its ‘Islanders’...