British consumers are increasingly gravitating towards brands and products that blend heritage, storytelling, and social consciousness, according to comprehensive data from livestream shopping platform Whatnot. The most striking trend is the surge in demand for vintage and inclusive fashion. Searches for vintage-inspired looks rocketed by 3,100...
17 Dec 2024
Chinese marketplace platform AliExpress has launched a new livestreaming e-commerce service in the UK through a partnership with Vogue Business. From this week, shoppers can browse a platform on which a number of local models, actors and TV personalities will host livestreaming videos where they will sell various products. The initiative comes...
19 Mar 2024
Long the norm in China, social e-commerce, shopping via platforms such as TikTok, YouTube and Amazon Live, may soon see similar success in the West. Social shopping and online sharing are blending and live social networking is finding audiences outside of China, writes Reuters. “ByteDance-owned TikTok introduced the concept in the United States...
29 Dec 2022
Livestream shopping refers to video content that allows watchers to view products and purchase them in real time. While the Chinese market is already enjoying a surge in such a shopping format, retailers in the US and the UK are still catching up in implementing the feature. However, according to a report by the Influencer Marketing Factory,...
22 Nov 2022
Bestseller-owned brand Jack & Jones has held its first digital collection launch, marking what the group described as a “big step forward” in its digitalisation transformation. The brand streamed its Spring 2021 collection launch via a two-day series of live streams from the brand’s HQ in Brande to colleagues from 21 countries around the world....
8 Jul 2020
Shanghai Week was probably the first fashion week to be held entirely digitally. Initially cancelled after the coronavirus outbreak in China, the event took place on Tmall, the online marketplace of Chinese e-commerce giant Alibaba. Born out of necessity, the 'fashion week on the cloud' fused catwalk shows with entertaining teleshopping, and...
6 Apr 2020