LIU JO news and archive

Italian menswear industry recovers as dress codes blur

Italy’s menswear sector is recovering from a slump during the pandemic. Amid easing coronavirus restrictions and rising sales, fashion brands look to redefine what men will wear as they return to offices and go on vacation. You know men are serious about fashion when they don’t mind sweating in bespoke suits as temperatures soar above 35 degrees...

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Liu Jo brings home Uomo brand and rehearses for Milan fashion week

Liu Jo, the Carpi-based pret-a-porter brand, recently launched broke into the Chinese market with the launch of its first shop in Shanghai. The aim of the brand’s newest expansion is to gain more international experience in order to make its debut on the runways at Milan Fashion week. Speaking of gaining experience, by the end of the year, the...

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Video: Liu Jo - SS19 collection

Liu Jo - Spring Summer 2019 collection. Source: FF Channel, YouTube.

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Anna Baschirotto joins Liu Jo as Marketing & Communication Director

Premium Italian brand Liu Jo has appointed Anna Baschirotto as Global Marketing & Communication Director, reporting to the President Marco Marchi, from the May 2, 2018. Commenting on her new position at Liu Jo, Anna Baschirotto said in a media statement: “I’m very happy to join the Liu Jo team at a moment when its so challenging and dynamic for...