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Coco de Mer to move to a digital-first strategy for international expansion

Luxury lingerie brand Coco de Mer is streamlining and shifting from a London focus to a global digital-first business for growth and stability. The new global strategy means that Coco de Mer is closing its London boutique in Seven Dials on March 5 and moving its headquarters to new premises in Primrose Hill to streamline its brand’s offering and...

22 Feb 2023

FairsFeatured

Salon International de la Lingerie: A sector more dynamic than ever

Salon International de la Lingerie was well attended this weekend. Held from January 21 to 23 and now operated by WSN, the event demonstrated the resilience of the sector in a context of inflation and rising energy costs. FashionUnited looks back at the highlights of this year's AW23 edition. A fresh start For their first official iterations...

27 Jan 2023

Fashion

Elie Saab to launch lingerie with Aubade

French lingerie brand Aubade has announced that it is collaborating with haute couture house Elie Saab on three capsule collections of “elaborate” lingerie and nightwear for autumn/winter 2023. Launching in July 2023, the collaboration will include the ‘My Desire’ lingerie collection and the ‘Whimsical Affair’ nightwear range that plays on the “...

19 Dec 2022

FairsFeatured

These are the key trends for SS24 swimwear, sportswear and lingerie, presented at MarediModa

Dutch trend forecaster David Shah took part in MarediModa to preview his spring/summer 2024 predictions during the leading European trade show for swimwear, sportswear and, increasingly, lingerie. With his unique style of trend forecasting, which has made him one of the pioneers in the industry, he developed a comprehensive analysis of the...

15 Nov 2022

Fashion

Rihanna unveils sneak peeks of upcoming Savage X Fenty Vol. 4 show

Ahead of the Savage X Fenty show, set to air November 9, Rihanna has revealed sneak peeks of the highly anticipated event giving fans a glimpse into what can be expected for Volume 4. Now in its fourth consecutive year, Savage X Fenty’s shows have become known for their lavish performances, choreographing and set design. In keeping with its...

3 Nov 2022

Fashion |Exclusive Featured

Exclusive: Playboy unveils first lingerie brand as it expands apparel range

Lifestyle brand Playboy is set to launch its first owned-and-operated lingerie brand as it continues to broaden its horizons through new apparel categories. The label, which is owned by pleasure and leisure company PLBY Group, will be launching Playboy Lingerie on November 1 via its online e-commerce site. From November 3, the offer will also be...

31 Oct 2022

Fashion |In Pictures Featured

Bluebella unveils lingerie collaboration with Ashish

Lingerie brand Bluebella have collaborated with London-based demi-couture designer Ashish on a limited-edition collection. The collaboration merges both brand’s ethos “to create keepsake pieces,” and combines Ashish’s high-octane glamour and tongue-in-cheek messages with Bluebella’s youthful and spirited direction. The capsule collection,...

11 Oct 2022

Fashion

PrettyLittleThing launches its first post-surgery lingerie

Online womenswear retailer PrettyLittleThing have teamed up with cancer awareness charity GirlvsCancer to launch its first-ever post-surgery lingerie. The mastectomy lingerie collection is part of the online retailer’s 18-month collaboration with GirlvsCancer and focuses on comfort and inclusivity. The range includes feminine mastectomy bras...

5 Oct 2022

Fashion

Skims launches extended bra collection

Kim Kardashian’s shapewear brand Skims have launched an expanded bra category, following three years of development to offer the most comfortable and confidence-boosting bras with “unparalleled levels of comfort and support”. In the press release, Skims states that the bras have been engineered to “flatter, shape and smooth,” to ensure women...

28 Sept 2022

Fashion

Savage X Fenty launches loungewear offering

Rihanna’s Savage X Fenty has unveiled its first Lounge product assortment alongside a campaign featuring actresses Jordan Alexander and Dove Cameron. The line, which will become available starting September 8, features a selection of joggers, hoodies, pocket tees, onesies, slips, tanks, shorts and leggings sets, each designed with the brand’s...

1 Sept 2022

Retail

Hanky Panky opens first standalone store in New York

Hanky Panky has announced the opening of a brick-and-mortar store in New York’s West Village as it looks to grow its store presence throughout the US. The 600 square foot store, which is the 40-year-old brand’s first standalone location, will offer a curation of its signature styles through a new shopping experience. The interior aims to further...

23 Aug 2022

Business

Lingerie brand Parade moves into 200 million dollar valuation

Parade, a direct-to-consumer underwear brand, has reportedly entered into a 200 million dollar valuation following its latest round of funding. The news is according to the brand’s founder and CEO Cami Téllez, who told WWD about the new fundraising at the recent Femmy Awards in New York City, during which Parade won the ‘rising star award’....

12 Aug 2022