Lacoste news and archive

Lacoste secures victory against Crocodile International in Indian court logo battle

Another legal victory for one of the world's most famous logos: the Lacoste crocodile. The French company uses it to distinguish its famous polo shirts and all its apparel. Lacoste is a sportswear brand founded by tennis player René Lacoste. Adrien Brody, the face of Lacoste Eyewear, wearing a Lacoste polo shirt Credits: Lacoste media Crocodile...

Fashion

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

Fashion

Why Lacoste is replacing its crocodile with a goat

Lacoste's iconic crocodile has been replaced by a goat. This transformation, however, is only for a capsule collection dedicated to one of its main ambassadors: tennis player Novak Djokovic, sometimes nicknamed the "goat" by fans and the media. Lacoste celebrates Novak Djokovic Lacoste's choice of a goat to replace the crocodile stems from the...

Fashion |In Pictures

The Plaza Hotel unveils Lacoste-themed afternoon tea

French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...

People

Lacoste taps Rémy Cointreau Group head as CEO

French label Lacoste has named Éric Vallat as its new chief executive officer. Vallat, who succeeds Thierry Guibert, will step into his new role from September 1. He will join the company from the Rémy Cointreau Group, where is currently wrapping up as chief executive officer. Prior to this, he had held the same position at Rémy Martin and had...

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Business

Lacoste eyes controlling stake in joint venture with Pentland

Lacoste is understood to be circling the acquisition of a controlling stake in its joint venture company set up with Pentland Group. If the deal proceeds, Lacoste intends to buy Pentland’s 50 percent stake in Pentland Chaussures Ltd, for which the group currently serves as a Lacoste licensee. According to FashionNetwork, which initially reported...

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Business

Lacoste eyes US market push in effort to reach four billion euros in sales

French sportswear brand Lacoste is said to be making an “aggressive” push within the US market as its chief executive, Thierry Guibert, eyes an increase in annual sales to four billion euros. In an interview with the Financial Times, Guibert said that he has set a target to double sales for Lacoste’s US business from 400 million euros. To...

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Business

Lacoste announces opening of regional headquarters in Hong Kong

Sportswear brand Lacoste has announced the opening of its regional headquarters in Hong Kong, reflecting its desire to expand in the region. “We celebrated the opening of our new regional headquarters in Hong Kong. Our new office offers employees an excellent working environment, with a collaborative space that encourages interaction and...

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Business

Lacoste establishes licensing agreement for kidswear

Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...

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Business

Accent Group to distribute Lacoste and Dickies in Australia and New Zealand

Accent Group has announced its appointment as the exclusive distributor for Lacoste and Dickies in the Australia and New Zealand (ANZ) regions. The two brands are currently sold in ANZ through direct-to-consumer channels, online and owned stores and via wholesale – the former into department stores and other specialty retailers, while the latter...

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Fashion |Marketing

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

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Business

Can blockchain and NFC chips put an end to counterfeiting and idea theft in the fashion industry?

The fashion industry is facing a double threat: a rise in counterfeiting that eats into their profits and a fast-fashion culture that copies designs with impunity. But blockchain offers a glimmer of hope. Or rather, a concrete answer. Blockchain: Tracking a fashion item’s entire journey A blockchain is essentially “a large, public, distributed...