It has been a turbulent week for Yeezy founder Ye, formerly known as Kanye West, as controversy continues to swirl around his brand. The fallout began with the sudden departure of Gosha Rubchinskiy, a key collaborator and influential designer, who announced he was leaving Yeezy to revive his eponymous label. But the situation worsened...
12 Feb 2025
Sportswear giant Adidas has reached an out-of-court settlement with former collaborator and rapper, Kanye West – known professionally as Ye. It brings to an end a long-winded legal battle between the duo, first launched shortly after the end of their past partnership, which came to an abrupt close in 2022. Now, Adidas chief executive, Bjorn...
30 Oct 2024
The Prototypes show, held at the Consulat as part of Paris Fashion Week Men's, will likely remain the most spectacular event of this season: underground, avant-garde and fast-paced. Yet, the attraction that everyone will be talking about is undoubtedly the apparent surprise arrival of Kanye West and his wife, Bianca Censori. Such an event may...
21 Jun 2024
Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. In the commercial, West is seen filming himself on an iPhone in the back of a vehicle, while calling on viewers to visit his e-commerce store, Yeezy.com, where he said he has “got...
22 Feb 2024
Gosha Rubchinskiy, a Russian designer and former Adidas collaborator, has been named the new head of design for Kanye West’s fashion brand Yeezy. To make the announcement, West made a rare reappearance on X – formerly Twitter – revealing that Rubchinskiy was to take up the new role immediately. The statement continued: “The arrival of this...
14 Dec 2023
A remarkable statement has been made by Adidas CEO Bjorn Gulden, who indicated in the podcast 'In Good Company' that he did not think entrepreneur, designer and artist Ye (formerly known as Kanye West) meant the anti-Semitic statements he made. Among other things, these statements by Ye caused Adidas' collaboration with the artist for the Yeezy...
21 Sept 2023
Demand for Yeezy sneakers has not faded, despite almost a year of controversy surrounding Adidas’ now broken partnership with Ye, formerly known as Kanye West. The first drop, which was sold between April and June, secured the sportswear giant 400 million euros, and has also seen the value of Yeezy's on the secondary market continue to soar....
3 Aug 2023
In April of this year, shareholders of Adidas turned to the courts, lodging a lawsuit against the renowned sportswear giant, citing its failure to implement precautionary measures concerning the well-publiciced problematic behaviour of Kanye West, also known as Ye. The shoe is now on the other foot, with Mr. West finding himself at the center of...
21 Jul 2023
Adidas has at last addressed the conspicuous overhang of 1.2 billion euros worth of Yeezy sneakers that has been weighing down its inventory. In a move aimed at rectifying the situation, the German sportswear giant confirmed its plan to sell the unsold Yeezy shoes while allocating a portion of the proceeds to charitable causes. Adidas CEO, Björn...
12 May 2023
As another day passes, another Kanye West saga has unravelled. The rapper-turned-designer and his brand Yeezy have now been ordered to pay over 300,000 dollars to New York-based creative Katelyn Mooney after failing to attend a court session. A default judgement was filed in Mooney’s favour at Manhattan Supreme Court when no legal representative...
4 May 2023
In another blow for Adidas, the sportswear giant is now facing a class action lawsuit from investors claiming that it knew about Kanye West’s controversial conduct prior to cutting off its partnership with the rapper. In the lawsuit, which was filed with a federal court in Oregon, shareholders of the brand alleged it was aware of West’s...
1 May 2023
2022 was not a good year for Adidas. With slowing sales in China, a sanctioned Russia and a Yeezy crisis, 2023 has already been christened with a probable operating loss of 700 million euros. This is largely due to the mountain of Yeezy stock Adidas has to reconcile. The options are limited. Selling the stock would lessen the losses but no doubt...
9 Mar 2023