Fashion and music have been inextricably linked for centuries. A duet with many mutual benefits. While a music festival is graced with beautifully sparkling outfits, those same outfits are in the spotlight of musical beats. These days, however, you hear less and less music in fashion stores. Such a development is a shame, because music is a...
5 Apr 2024
South korean singer, songwriter and member of the pop group BTS is the new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. The campaign was shot by Park Jong Ha, and shows the K-Pop sensation wearing new items of the brand’s Spring 2023 collection, including new denim fits as well as a new crew neck shirt. Jung Kook...
28 Mar 2023
Unless you have been living under a rock, you may have noticed the surge of a not entirely new form of influential figure that has been taking over the world of luxury fashion in the West. While the stars of ‘Hallyu’ or the ‘Korean Wave’ – terms referring to the rise in popularity of South Korean popular culture – have already become regulars at...
24 Mar 2023
Footwear and accessories brand Charles & Keith is expanding its presence in the metaverse world, with its first virtual world, CharlesKeithHaus, on The Sandbox platform and has tapped virtual K-pop artist Apoki to appear. The virtual world is modelled after the retailer’s spring/summer 2023 campaign ‘State of Play’ and is curated to reflect the...
13 Mar 2023
Jimin from popular K-pop group BTS is Tiffany & Co.’s newest global house ambassador, following his appointment as Dior’s new ambassador in January. The singer is described as the “perfect ambassador” by the luxury jeweller as he has “unique style and worldwide influence” to represent the brand as it marks a new chapter. Alexandre Arnault,...
6 Mar 2023
Milan - Milan's catwalks may be the epicentre of global fashion this week, but it's Seoul and K-Pop fans who are front and centre in the battle for new luxury customers. Outside Prada's fashion show on Thursday, the biggest squeals of excitement came from fans of Jeon Somi, South Korea's blonde singer with 16.6 million Instagram followers. The...
23 Feb 2023
Two members of popular K-Pop group BTS have been named as the new faces of luxury brands Dior and Valentino. Jimin, one of the group’s singers, dancers and songwriters, was first revealed to be Dior’s new global ambassador, in what the French brand said sealed “his friendship with the house” and its creative director Kim Jones. The label...
17 Jan 2023
Tiffany & Co. is expanding its first gender-neutral ‘Lock’ jewellery offering, launched last September in the US, beyond bracelets to include rings, earrings and pendants. The ‘Lock’ collection aims to offer a new expression of design and craftsmanship while paying homage to the jeweller’s heritage and introducing new innovations as the...
4 Jan 2023
Conversations regularly erupted on social media and the online world as whole this year, as a wide range of news from within fashion became ‘viral’ – a term used to describe topics that circulate rapidly on the internet. FashionUnited has compiled a list of occasions that sparked the biggest online discussions of 2022, influencing movements,...
23 Dec 2022
Singapore-based footwear and accessories label Charles & Keith has named K-Pop group Itzy as its newest global brand ambassador. Girl group Itzy, known for breakout anthems, including ‘Dalla Dalla’ and ‘Icy’, scored one of the biggest Billboard debuts for a new K-pop act when they broke into the scene in 2019 and have since bagged multiple hit...
8 Aug 2022