Still finding its footing as a newly merged entity, meaning wider plans are just falling into place, Pure London x JATC returned to Olympia London for the trade fair’s second joint edition. Once again spanning three days, this season was mostly about evolving and settling into the show’s new form, while taking the initial steps into what is to...
19 Jul 2024
Following on from the partnership’s launch, the now joint British trade shows Pure London x JATC have announced the dates of the event’s second edition, which is to once again be held in Olympia London. From July 14 to 16, the location will play host to a multitude of local and international brands spanning eight categories: Woman, Pop,...
16 May 2024
In the world of the UK’s trade show landscape, the merging of Pure London and Just Around the Corner (JATC) was a one that brought much attention to the industry. The duo, once rivals individually hosting their respective events in the UK’s capital, announced their decision to come together mid-2023, aligning with the promise of boosting reach...
19 Feb 2024
Bright and early Sunday morning, the first edition of the newly merged trade show Pure London x JATC [Just Around the Corner] opened its doors to the fashion world and with it came an influx of brands and retailers looking to connect and converse over the latest collections for AW24. To ensure attendees also had their finger on the pulse...
13 Feb 2024
Last August, it was revealed that two dominant UK trade shows were to come together in what was dubbed a “milestone” move to bolster their offer and reach. Pure London and its smaller competitor Just Around the Corner (JATC) are now preparing for their first combined event since the takeover, scheduled to take place from February 11 to 13 at...
22 Jan 2024
As we continue to descend into the trade fair season, participating brand rosters are beginning to be unveiled for each respective show. This remains true for the newly combined Pure London x JATC – two UK trade shows that announced a merger last year in a bid to boost both their offer and reach. And it appears the move has received a stamp of...
16 Jan 2024
British fashion trade fair Pure London and smaller competitor Just Around The Corner (JATC) are joining forces from February 2024 in a “milestone” move that will boost their offer and reach. The first Pure London x JATC will take place from February 11 to 13 at Pure London’s usual stomping ground of Olympia London, and will be run by Pure...
16 Aug 2023
British fashion trade fair Just Around the Corner (JATC) has announced the dates for its two upcoming AW23 shows. The Manchester edition will take place from January 19 to 20 in a new venue, the Central Convention Centre, an exhibition and conference centre that was once the main train station for the Northern city. The industrial venue features...
22 Sept 2022