IMG Licensing news and archive

LK Bennett set for category and market expansion as IMG takes on global licensing

Months after falling into administration, LK Bennett is set to be revived through a new strategic partnership between IMG Licensing and its parent company Gordon Brothers. The US brand management firm has tapped IMG to lead a regimaging of the British label that will see it move beyond its fashion-focus to become a broader lifestyle brand. In...

Fashion

Vera Bradley to reimagine homeware line with Li & Fung

Fashion and lifestyle brand Vera Bradley has signed a licensing partnership with Hong Kong-headquartered multinational group Li & Fung to update its home offerings. The deal, which was facilitated by Vera Bradley’s licensing agency, IMG Licensing, will introduce new homeware collections channelling the Vera Bradley DNA “with a fresh twist,”...