Iconix news and archive

Streetwear brand Hoodrich to launch footwear in the US

British streetwear brand Hoodrich, founded by Jay Williams from his bedroom in Birmingham, is launching its inaugural footwear collection in the US exclusively with JD Sports, in partnership with the Eastman Group, a global footwear and apparel licensing company. Hoodrich, which became part of the Iconix International group in November 2023, has...

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Salt Life continues to accelerate lifestyle offering with debut fragrance

Salt Life, the coastal lifestyle brand part of Iconix International, is continuing to accelerate its transformation beyond apparel to capture the “life on the water” experience, with a new global licensing deal with beauty company Revlon Consumer Products LLC, to develop its first-ever fragrance collection, expanding the brand into the beauty...

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Umbro secures new licensing partners ahead of 2026 relaunch

Sportswear brand Umbro is moving closer to its 2026 relaunch. The Manchester label’s parent company, Iconix International, has announced a slew of new partnerships intended to grow its apparel offering across the US and Canada. Among them, Isaac Morris Ltd. has been named the brand’s exclusive apparel partner for the two regions, starting 2026....

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Umbro owner Iconix loses appeal in trademark case against Dream Pairs

Iconix, the parent company of sportswear brand Umbro, has lost an appeal in a legal dispute over trademarks against footwear manufacturer Dream Pairs. The UK Supreme Court has allowed the appeal filed by Dream Pairs, which had challenged an initial ruling over logo design. The case comes in regards to two registered trademarks held by Iconix for...

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Iconix to roll out brands in GCC region via BFL Group deal

London-based Iconix International has announced a new direct-to-retail (DTR) agreement with off-price retailer Brands for Less (BFL) Group to roll out a number of labels in its portfolio to the Gulf Cooperation Council (GCC) region. The deal, which also extends into Lebanon and Malta, includes the brands Rocawear, Ocean Pacific, London Fog,...

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Iconix International snaps up majority stake in Hoodrich

Brand management company Iconix International has announced the acquisition of British streetwear brand Hoodrich, which is looking to bolster its global expansion plans through close partnerships. As part of the deal, brand founder Jay Williams will continue on as a minority shareholder, while business operations are to be assumed by Batra Group...

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Iconix to go private in Lancer Capital deal

Iconix, the owner of brands including Lee Cooper and Umbro, has announced the company will soon be acquired by Iconix Acquisition Corp, an affiliate of Lancer Capital. The deal was an all-cash transaction, which valued Iconix at around 585 million dollars, including net debt. Bob Galvin, Iconix CEO said in a statement: “After a thorough and...

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Iconix reports 17 percent drop in Q2 revenues

For the second quarter of 2018, total adjusted revenue at Iconix Brand Group, Inc., the company said, was 50.2 million dollars, a 17 percent decline and for the six months ended June 30, 2018, total adjusted revenue was 98.8 million dollars, again a 17 percent decrease as compared the six months ended June 30, 2017. The company added that such...