Towards the end of 2024, Hyve Group shook up the UK industry when it announced that its once prevalent fashion fair, Pure London, was to no longer be a standalone event. Instead, the fashion-focused show was to come under the umbrella of its sister brand, Spring Fair, in what was to be a “strategic refocus” that aligned with the evolving needs...
27 Jan 2025
The trade fair season is upon us, and with it comes somewhat of a restructuring among the UK’s event landscape. With Pure London now under the wing of its Birmingham-based sister show, Spring Fair; Just Around the Corner (JATC) ceasing to exist; and both Scoop and Source on the verge of new locations, the schedule of Hyve Group is remaining...
24 Jan 2025
Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...
21 Nov 2024
Exhibition and conference organisation Hyve Group has announced the appointment of two new members to its leadership team for Spring Fair and Autumn Fair. Jackson Szabo is to join the company as portfolio director, while Soraya Gadelrab has been named as the new event director for the fairs. Hyve said the two appointments would “strengthen and...
24 Nov 2023
British fashion trade fair Pure London and smaller competitor Just Around The Corner (JATC) are joining forces from February 2024 in a “milestone” move that will boost their offer and reach. The first Pure London x JATC will take place from February 11 to 13 at Pure London’s usual stomping ground of Olympia London, and will be run by Pure...
16 Aug 2023
Hyve Group, the business behind events companies Shoptalk and Spring Fair, has announced the appointment of Julie Harris as non-executive director of its board of directors, effective February 2. Harris currently serves as CEO of Comparison Technologies, a position she has held since November 2019, and boasts over 25 years of experience working...
30 Jan 2023
UK fashion trade fair Pure London has announced the line-up of talks for its edition taking place between February 12 and 14 at Olympia London. The two keynote speakers for the upcoming show are Ed Burstell, a retail executive who served for eight years as managing director of Liberty London, and Piers Carpenter, a jewellery designer who won the...
30 Nov 2022
ASM Global, a producer of entertainment experiences and venue management, has announced the appointment of Julie Driscoll as its new chief executive officer of Olympia London, effective December 5. The event venue’s managing director, Nigel Nathan, will remain on in a consultancy role for three months to ensure a smooth transition. Driscoll...
11 Nov 2022
Womenswear trade show Pure London returned to the English capital from July 17 to July 19 for the first in-person, standalone edition since the beginning of the pandemic. Despite being set against a harsh backdrop of extreme heat across the London capital and elsewhere in the country, the event celebrated an upbeat edition, with brands, buyers,...
20 Jul 2022
UK fashion trade fair Pure London is returning to Olympia London at the end this week for the first standalone, in-person edition since the beginning of the pandemic. The event, running from Sunday July 17 to Tuesday July 19, will feature trend-led catwalk shows and keynote speakers including model and activist Arizona Muse and Fashionopolis...
14 Jul 2022
UK fashion trade show Pure London will shine a spotlight on Sicilian fashion designers, artisans, and brands when it returns to Olympia London later this month. Pure organiser Hyve Group said Monday that Regione Siciliana will be participating at the trade fair, with brands including Barocco Oro, Danié, Fiori D'Arancio, Curtis, Scocca,...
4 Jul 2022
The organiser of trade fairs Pure London and Moda said Monday the recovery of its in-person events from the pandemic is “considerably ahead of anticipated levels”. In the three months to June 24, Hyve Group said all nine of its scheduled in-person events took place, with the exception of three events in Ukraine. It said the first half of the...
27 Jun 2022