Hip-hop, born on the streets of the Bronx in the 1970s, has evolved into a global cultural and musical phenomenon while simultaneously exerting a profound influence on the world of fashion. From its early beginnings to the present day, hip-hop's impact on fashion is unmistakable and enduring. As the genre celebrates 50 years, fashion brands are...
16 Oct 2023
The museum at the Fashion Institute of Technology (FIT), in New York City, is set to present an exhibition dedicated to celebrating the 50th anniversary of the “birth of hip hop”. ‘Fresh, Fly and Fabulous: Fifty Years of Hip Hop Style’ will explore this influential style and music genre through the use of over 100 garments and accessories that...
8 Nov 2022
Following on from the success of The Saweetie Meal at McDonald’s, the fast food chain has collaborated with hip hop artist Saweetie on a limited range of merchandise. The Saweetie x McDonald’s collection will feature a range of streetwear, with colourful unisex items inspired by the singer’s love of airbrush. The collection includes over ten...
24 Aug 2021