Helsinki Fashion Week news and archive

Helsinki Fashion Week goes feather-free

Finland’s Helsinki Fashion Week has joined a growing number of fashion-related events denouncing the use of feathers on its runway. According to the People for the Ethical Treatment of Animals (PETA), the fashion week’s founder, Evelyn Mora, has signed the organisation's Feather-Free Pledge, through which she has promised to no longer allow...

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Helsinki Fashion Week ‘22 sees sustainability, digital fashion and war collide

Helsinki Fashion Week (HFW), held between August 5 to 7, returned in the physical format this year and once again set out hoping to spark conversations around important societal issues both in and outside of the fashion industry. A total of eight designers and brands showed during the event in the Finnish capital, each of which were chosen based...

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Helsinki Fashion Week 2022 to focus on the future of phygitals

For its eighth edition, Helsinki Fashion Week is preparing to return with a particular focus on the connection, and disconnection, between the physical and the digital world. Set to be held from August 5 to 7 in the Finnish capital, the event will explore the concept of ‘phygitals’, the meshing of both physical and digital products that has been...

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Helsinki Digital Fashion Week Overview

Whilst the major fashion capitals have had to play catch up, Helsinki Fashion Week had already been exploring cyberspace as an alternative to a physical event, far in advance of the COVID19 crisis. Initially conceived as a response to the environmental crisis, Helsinki’s approach has proven very timely and the July 2020 edition offered an...

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Helsinki Fashion Week pledges to ban leather

Labels taking part in the Helsinki Fashion Week will no longer be allowed to use leather in their collections, as the event’s organizers have pledged to ban the material from 2019. “We at Helsinki Fashion Week, with the support of the Nordic Fashion Week Association, are taking an active stand against cruelty to animals and the damaging...