Hanna Andersson news and archive

Hanna Andersson hires Kacey Sharrett to drive digital growth and customer engagement

Hanna Andersson, the premium children's apparel retailer celebrated for its sustainable "Hanna-Me-Down" quality and iconic family-matching pajamas, officially announced the appointment of Kacey Sharrett as chief digital officer. In this strategic leadership role, Sharrett is tasked with overseeing the brand’s entire digital ecosystem and...

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Hanna Andersson appoints former Gap executive Grace Wong

Premium children’s apparel brand Hanna Andersson has named former marketing executive for Apple's Beats by Dr. Dre and the Gap, Grace Wong, as its new chief brand officer to evolve its brand strategy. Wong, who has more than 20 years of strategic brand-building experience, served as vice president of global marketing across all Gap brands and...

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Hanna Andersson names chief customer officer

Childrenswear company Hanna Andersson has announced the appointment of Lisa Perlmutter to the newly created role of chief customer officer, effective immediately. In the role, Perlmutter has been tasked with driving strategic expansion and digital growth through the bolstering of customer touchpoints. On Perlmutter’s past experience, Aimée...

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Hanna Andersson launches resale platform for kids and babywear

Kids and baby apparel brand Hanna Andersson has launched a new online site for the resale of its products. Entitled ‘Hanna-Me-Downs’, the platform was developed via a partnership with retail technology company Archive, which supports brands through its own resale solution offerings. The platform, which allows shoppers to both buy and sell...

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Hanna Andersson taps new chief brand officer

Kidswear brand Hanna Andersson has named Callie Canfield as its new chief brand officer. In her new role, she will be tasked with overseeing the retailer’s integrated marketing plans and spearheading efforts to build brand awareness and reach a wider customer base. Canfield joins from Anthropologie, where she has served as head of brand...

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Childrenswear brand Hanna Andersson names new CEO

Premium childrenswear brand Hanna Andersson has named Sally Pofcher as its new CEO. An industry veteran, Pofcher has over 20 years of expertise in digital consumer knowledge, brand building, and retail experience. She most recently served as an operating partner at consumer growth private equity firm L Catterton, where she advised on deal...