H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...
28 Mar 2025
H&M reported increased turnover (though weaker than analysts' forecasts) for the quarter spanning December 1 to February 28. Furthermore, the Swedish group's sales are projected to increase by 1 percent in local currency in March compared to the same month last year. In a statement released today, March 27, the company estimates that the overall...
27 Mar 2025
Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...
25 Mar 2025
Cascale, formerly the Sustainable Apparel Coalition, has introduced the latest iteration of the Higg Brand and Retail Module (BRM), reinforcing its commitment to refining sustainability assessment tools for the fashion industry. Part of the broader Higg Index suite, the Higg BRM is designed to help brands and retailers evaluate their...
10 Mar 2025
H&M has unveiled Magda Butrym as its next collaborator. The Polish ready-to-wear designer has worked with the Swedish fashion giant on a collection of womenswear, accessories and jewellery set to launch April 24. In a statement, Butrym said she envisioned the collection “as a chance to invite people into our world – and to celebrate femininity...
7 Mar 2025
The Swedish clothing group Hennes & Mauritz AB suffered a slight decline in sales in the 2023/24 financial year, but was able to improve its results thanks to successful cost-cutting measures. This is according to the latest annual report, which the parent company of brands such as H&M, Cos, Monki, Weekday, & Other Stories and Arket presented on...
30 Jan 2025
Swedish fashion giant H&M is joining the widening group of retailers increasing their return fees in a bid to tackle alleged abuse of the policy. From February 3, 2025, the company will be increasing its fee on returned items from 1.99 pound to 2.95 pounds, which will be deducted from refunds made by all UK customers. The fee will not be applied...
28 Jan 2025
It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...
22 Nov 2024
Swedish fashion group H&M Group is preparing to close its own Monki brand stores, and thus enters the next step in its Weekday integration plans. The womenswear brand Monki is to be integrated into the Weekday brand, which also belongs to the fashion group, next year, the H&M Group announced on Wednesday. This marks the next phase in H&M's...
21 Nov 2024
H&M-owned lifestyle brand Arket is set to make its delayed entry into the Austrian market, announcing plans for a Vienna flagship store in 2025 - a full eight years after the brand's initial European launch. The move raises questions about the Swedish retailer's traditionally conservative approach to expansion in Central Europe. While brands...
20 Nov 2024
Glenn Martens has been revealed as the next designer to take on a collaboration with H&M. The Belgian creative director of denim specialist Diesel and the Swedish fashion retailer are joining forces for a collection to be released in autumn 2025, H&M announced on Thursday. H&M has not yet revealed much more about the collaboration, only pointing...
14 Nov 2024
Swedish retail giant H&M is believed to have confirmed the closure of its Edinburgh call centre, potentially resulting in around 150 job cuts. According to documents seen by the BBC, workers at the office were told in August of a proposal to shut the building due to the lease expiring in 2025. The company was understood to have cited increased...
11 Nov 2024