Green Story news and archive

British fashion brand BAM to give customers full supply chain transparency

British fashion brand BAM has recently unveiled a groundbreaking tool known as BAM DNA, heralding a new era in supply chain transparency and environmental impact assessment. With an unwavering commitment to accountability, the retailer is now sharing its insights with customers, enabling them to witness firsthand the meticulous process behind...

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Sustainability platform Green Story secures 1.1 million euros in funding

Green Story, a platform enabling fashion brands to measure and communicate their sustainability efforts, has raised 1.1 million euros in funding. The funding, led by investor 4Impact, will be used to accelerate the company’s growth and help it move closer to its goal of empowering 1 billion consumers to shop more sustainability and to better...

Fashion Featured

Weird Fish teams up with Green Story to enhance eco transparency

Clothing brand Weird Fish is introducing environmental impact metrics to its website in partnership with sustainability platform Green Story to enhance transparency with its customers on the positive environmental impact of its products. The initiative will allow customers to see Weird Fish’s positive impact on the environment, such as how much...

FashionPress Release

Green Story press release for New Normal 2

Join Green Story, for the second part of our New Normal webinar, for a thought-provoking and relatable discussion on: Green Denim: the New Normal in our Closets! In line with Green Story’s commitment to the green movement, our New Normal webinar series shines a light on how we can, and need to, establish sustainability as the norm. As we adapt...

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Eco-fashion brands: why data matters to consumers

Fashion is face to face with a time of reckoning, from #PayUp to #BLM to #FashionRevolution; ethical, environmental and social issues have taken centre stage. The usual playbook of taking a snap of an incredibly happy woman in traditional clothes, working away at the factory, coupled with vague sustainability promises is just not convincing...

Fashion Partner Content

Green Story: The rise of resale culture

It is no secret that fast fashion is incredibly harmful in terms of the extensive CO2 emissions and water usage that goes into the manufacturing processes. Cheaply made pieces that flood the market are essentially meant to be thrown away. This results in bleak statistics such as 12.8 million tons of clothing that end up in landfills every year...

FashionPress Release

Green Story Webinar Press Release

Global Eco-Fashion Leaders Come Together to Talk about COVID-19’s Current and Potential Impact on Sustainability and Fashion Join leading players in sustainable fashion as they talk about navigating the challenges presented by COVID-19 and how fashion and sustainability will be affected. To help brands and others in the eco-fashion industry...