George news and archive

George at Asda hires new vice president

Asda has appointed former Reiss director Karl Doyle as the vice president of its George clothing brand. He starts his new position on March 1, and replaces Zoe Matthews, who has decided to step down from the business, according to Retail Gazette. Doyle has experience at a number of big-name British fashion companies, including Reiss, where he...

25 Feb 2022

Video

Video: George at Asda Slay It campaign

In this video, George at Asda has released its inclusive holiday campaign and collection in collaboration with Diversity Role Models. Watch the video below. Click here to read more about the holiday campaign. Video: George at Asda via YouTube Photo credit: George at Asda

1 Dec 2021

Fashion

George focuses on inclusivity with holiday campaign

George at Asda has launched its first standalone campaign, Slay It, focusing on inclusivity and diversity. The spokesperson for the campaign is Everyone’s Talking About Jamie star, Layton Williams. The advert depicts a trans person’s homecoming, arriving at a village hall for festivities, but fearing rejection. After shedding their coat along...

1 Dec 2021

Retail

Asda opens eight more New Look concessions

British supermarket chain Asda has expanded its partnership with fashion retailer New Look. Eight more New Look concession stores have opened across the UK following a successful trial launched in September at two Asda stores, Drapers reports. The new concessions are located in Lower Earley in Reading, Gravesend in Kent, Bedminster in Bristol,...

24 Nov 2021

Fashion

Asda and BBC Children in Need partnership celebrates 21 years

The partnership between Asda and BBC Children has hit 21 years. Over the past 21 years, Asda has raised more than 26 million pounds for the charity, with this year’s fundraising campaign aimed at raising donations for the Emergency Essentials Programme. The program will support children and young people who are living in extreme poverty, without...

8 Nov 2021

PeopleFeatured

New CEO at FatFace as Liz Evans departs for George at Asda

British brand FatFace has promoted its chief financial officer Will Crumbie to the role of CEO after Liz Evans announced plans to step down to take on a new role at Asda’s George label. Crumbie has been at the company for the past eight years, during which he has overseen all key operational areas of the business, including its supply chain and...

16 Sept 2021

People

George at Asda managing director to step down

Asda has announced that Steph Strike, the managing director of the company’s George fashion label, is leaving the business later this year to take up a new role. Strike joined Asda back in 1995 as part of the retailer’s graduate training scheme and held a number of senior roles at the company before being appointed as managing director of George...

23 Apr 2021

BusinessFeatured

Asda rules out George sale, plans new partnerships

Asda has confirmed it has no plans to sell off its George clothing brand despite speculation its new owners were planning on doing so in a bid to cut costs and spending. “George has been a crucial part of the Asda family and continues to be a key part of our strategy,” Asda’s outgoing CEO and president Roger Burnley told Drapers. “George is the...

1 Apr 2021