Gen 'Zalpha' news and archive

Claire’s continues beauty expansion targeting Gen Zalpha

Fashion and accessories brand Claire’s continues evolving its beauty offering with the launch of C by Claire’s, an exclusive line of fragrances and body care products designed to help Gen Zalpha “feel their most confident”. The new collection of luxurious body care and fragrances has been inspired by and tailored to Gen Zalpha's everyday...

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Claire’s names Nicola Formichetti as its creative director in residence

Jewellery and accessories brand Claire’s is teaming up with former Diesel’s artistic director Nicola Formichetti on a series of “special projects” as the brand looks to deepen its connection with Gen 'Zalpha' consumers. In a statement, Claire’s said that Formichetti will become the brand’s creative director in residence and will work with the...