Fashion retailer Gap has jumped onto the digital art trend with the launch of its first collection of non-fungible tokens (NFTs) created in collaboration with Brandon Sines, the artist behind the Frank Ape character. The NFTs, to be launched through energy-efficient blockchain Tezos, will be introduced within a gamified digital experience that...
13 Jan 2022
Gap has revealed a new addition to the Yeezy Gap universe in the form of an unforeseen collaboration with Balenciaga. Kanye West, the individual behind Yeezy, will be bringing his strong relationship with the house’s Demna Gvasalia to the retailer it seems, in what has been labelled as “Yeezy Gap Engineered by Balenciaga”. In an announcement...
7 Jan 2022
The Ellen McArthur Foundation has released a book called Circular Design for Fashion. Focused on promoting circular design within the fashion world, it brings together brands and influential leaders in fashion to inspire a transformation within the industry. The book shares the stories of fashion leaders such as Gabriela Hearst, Marine Serre,...
3 Dec 2021
The product delays affecting Gap are the latest example of supply chain woes facing the fashion industry. After adjustments, Gap expects the loss of inventory to be between 550 million to 650 million dollars in lost sales. On top of that the American retail giant is spending 450 million dollars in air freight to expedite shipping and avoid...
25 Nov 2021
Gap Inc. reported a third quarter fiscal year 2021 diluted loss per share of 40 cents. The company said, third quarter net sales of 3.9 billion dollars were down 1 percent compared to 2019 with supply chain disruption driving an estimated 8 percentage point negative impact due to constrained inventory. The company noted that while supply chain...
24 Nov 2021
Gap Inc. has appointed Lisa Donohue to the company’s board of directors. Donohue, the company said, brings 30 years of global consumer, data and digital marketing leadership, including as CEO of two of the world’s leading marketing agencies. She currently serves on the board of directors of NRG Energy, AcuityAds and Brown Jordan as well as She...
11 Nov 2021
Retail conglomerate OVS has signed an agreement with Gap Inc., which will see the Italian company acquire all Gap stores in Italy, subject to completion of the unions’ consultation process that will start in the upcoming weeks. The agreement follows the two’s ongoing franchise partnership, established early 2020, with OVS already offering...
4 Nov 2021
Apparel label Gap has revealed its holiday campaign starring global pop star Katy Perry, who will be releasing a reinvented version of The Beatles’ song ‘All You Need Is Love’ in cooperation with the retailer. In a concept developed by Gap’s global creative director Len Peltier, the ‘All Together Now’ campaign aims to capture the power of music...
26 Oct 2021
Gap has acquired AI startup CB4 to improve retail operations through predictive analytics and demand sensing. “We believe artificial intelligence and machine learning will shape the future of our industry. Gap Inc. has experience working with CB4’s world-class data scientists, so we understand the impact and the wide applications their science...
5 Oct 2021
Earlier this week, Gap took a subtle approach to unveiling its new Kanye Yeezy Gap hoodie. While they didn’t make a lot of big fan fare around the launch, within hours the 90-dollar hoodie sold out in adult and kid sizes. The hoodie, which was available for pre-order in six colors, with a two-to-eight-week shipping turnaround time, saw all adult...
1 Oct 2021
There was little marketing needed to launch Kanye West’s second collaboration with Gap. After the successful nylon jacket debuted for pre-order in June – a round-shaped, zipperless puffer in bright blue that became an immediate sell-out - the YZY brand has quietly boosted Gap’s share price. The latest garment, a hoodie retailing at 90 dollars,...
Bloomberg has reported that Gap Inc. will be selling a 1.5-billion-dollar junk sale bond to buy back the debt raised throughout the peak of the COVID-19 pandemic last year. This will cut Gap’s borrowing costs as they work on rebounding after taking a hit from COVID-19 lockdowns. The new note is split into two, and people familiar with the matter...
15 Sep 2021
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