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Jen Lee launches AR game to display SS23 collection

Taiwanese designer Jen Lee has unveiled a gaming app to showcase her spring/summer 2023, with an added activation that took place at London’s Piccadilly Circus. The game, entitled ‘Love is the Answer’, utilises augmented reality (AR) in a setting dedicated to the brand’s own identity, available through a mobile app that can be downloaded on iOS...

22 Nov 2022