G-Star Raw has appointed Rushemy Botter and Lisi Herrebrugh, the creative duo and designers behind Dutch fashion label Botter, as creative directors, according to Business of Fashion (BOF). The duo has been working at the denim brand since last year on the reintroduction of the ‘Raw Research’ line and the main collections for menswear and...
29 Apr 2025
The saga surrounding grandmaster Magnus Carlsen's jeans is continuing to unfold. The famous chess player is entering into a collaboration with G-Star Raw, the denim specialist announced on social media. At the end of 2024, Carlsen caused a stir when he wore jeans during the Rapid Chess World Championship. The dress code of the chess federation...
3 Jan 2025
WHP Global has announced a long-term licensing agreement with FFI Global to expand the G-Star brand offering in the children's apparel market. The company said in a media release that the partnership will leverage FFI Global's expertise and extensive market reach to introduce a fresh new line of innovative children's clothing under the G-Star...
2 Jul 2024
G-Star is expanding its childrenswear offering through a partnership between WHP Global and FFI Global, WHP Global announced in a press release. The move will see G-Star leverage FFI Global’s expertise and extensive market reach. G-Star aims to target a younger generation by offering “fashion-forward and sustainable clothing options for kids”....
1 Jul 2024
The Amsterdam-based brand G-Star Raw led by its CEO Rob Schilder has announced the appointment of Santiago Cucci as chief growth officer. “I am excited to welcome Santiago Cucci as our new chief growth officer. An important role to help G-Star Raw realise the top line growth that we are aiming for in the years to come,” said Schilder announcing...
17 Jun 2024
Fashion and music have been inextricably linked for centuries. A duet with many mutual benefits. While a music festival is graced with beautifully sparkling outfits, those same outfits are in the spotlight of musical beats. These days, however, you hear less and less music in fashion stores. Such a development is a shame, because music is a...
5 Apr 2024
Global brand management group WHP Global has announced the finalization of its acquisition of Dutch denim brand G-Star Raw. Current G-Star shareholders, including the brand's founder Jos van Tilburg, are set to retain a minority stake in the brand. In addition, the current G-Star Raw leadership team, overseen by CEO Rob Schilder, is set to...
27 Dec 2023
Dutch denim brand G-Star Raw has sold a majority stake to US company WHP Global. Its current shareholders, including founder Jos van Tilburg, will retain a stake in the brand. But what do we already know about the new major shareholder, WHP Global? WHP Global is an American investment company and was founded in 2019 by Yehuda Shmidman. Its first...
6 Sept 2023
Global brand management group WHP Global has announced that it has acquired a majority interest in denim label G-Star Raw as the brand sets its sights on further global growth and expansion. While the terms of the agreement were not disclosed, it was noted that existing G-Star shareholders, including founder Jos van Tilburg, will continue to...
5 Sept 2023
AI is having a moment. International governments are stumped by its progress and have been slow to leverage the possibility of automation and technology whilst at the same time creating laws to protect privacy and cyber security. With countries like Italy calling for a suspension of ChatGPT and tech leaders including Elon Musk signing an open...
4 Apr 2023
"We believe it's just something you should do, not something you should brag about." This statement on sustainability in fashion comes from Rebecka Sancho, G-Star RAW's new Head of Sustainability, who is quietly working to scale the denim brand's circular economy initiatives. This is an ethos the fashion industry would do well to embrace—...
19 Jul 2022
G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...
11 Nov 2020