Luxury streetwear brand Palm Angels, which was acquired by brand management company Bluestar Alliance in February 2025, will launch its debut fragrance in 2027, after signing a licensing deal with beauty conglomerate Revlon. In a statement, Palm Angels said it has signed a long-term fragrance licensing agreement with Revlon to develop a...
21 May 2025
British fast-moving consumer goods giant Unilever is investing 80 million pounds to build in-house fragrance capabilities in the UK, including plans for a new state-of-the-art fragrance facility near Liverpool to develop “leading-edge digital capabilities and to recruit and partner for the very best fragrance talent and expertise”. Plans for the...
20 May 2025
Assouline, the luxury publisher behind coffee table books on most of the major fashion houses, is stepping into lifestyle with a new collection of objects and home fragrances designed to elevate the aesthetic of personal libraries. The Library Collection is a new category for Assouline, designed to complement the publisher’s luxury books with an...
13 May 2025
Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has renewed its long-standing global licensing deal with Revlon Consumer Products LLC. The renewal will see the US beauty company continuing to produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also supports an expanded...
2 May 2025
German fashion brand MCM is expanding its fragrance offering, developed by Inter Parfums, with six new eau de parfums celebrating “adventure and individuality” and the “bold essence” of the brand. The MCM Fragrance collection takes inspiration from the brand’s iconic leather animals, with each scent bottle topped with a charming character,...
17 Mar 2025
American lifestyle brand Nautica has expanded its reach in the fragrance category with the launch of two new products for women as part of an existing partnership with cosmetics giant Coty. Dubbed ‘Rose Island’ and ‘Jasmine Coast’, the two new scents intend to reflect the brand’s “coastal cultural heritage”, a press release stated, with each...
11 Mar 2025
London-based contemporary fashion brand Cos, part of the H&M Group, is making its first foray into fragrance, entering the category with four exclusive eau de parfum scents and a line of candles. Launching under Cos Perfumery, the debut collection of fine fragrances and candles have been crafted in Grasse, the historic heart of haute parfumerie,...
5 Mar 2025
London independent perfume retailer Bloom Perfumery has relocated within Covent Garden, opening a larger store within The Yards due to the brand’s “significant growth and popularity”. Bloom Perfumery has relocated from Langley Court to 4 Slingsby Place, tripling the size of its previous store to accommodate "the influx of visitors the store...
23 Jan 2025
Serial beauty entrepreneur Jaimee Lupton, founder of Monday Haircare, Osāna Naturals and Being, has launched a new range of mood-matching fragrance and bodycare products. Called ‘Daise’ the new beauty line has been designed to offer a fresh and fun approach to fragrance and body care catering to discerning elder Gen Alpha and young Gen Zs, which...
16 Jan 2025
Sephora North America has selected eight BIPOC (Black, Indigenous, and People of Colour) brands for its 2025 Accelerate programme, which is designed to nurture and propel emerging beauty brands. The 2025 edition marks a decade of Sephora championing emerging talent and continues to be a vital launchpad for BIPOC-founded and -owned businesses,...
17 Dec 2024
Austrian-based crystal company Swarovski is eyeing the fragrance market after signing a long-term beauty licensing deal with Coty, the beauty giant with a portfolio of brands across fragrance, colour cosmetics, and skin and body care. In a statement, Swarovski said the deal would allow it to develop, produce and distribute “a new vision of...
5 Dec 2024
British rock band The Rolling Stones has unveiled its debut fine fragrance in partnership with fragrance innovator Nirvana Brands and Bravado, the merchandising subsidiary of Universal Music Group. The fragrance ‘RS No.9’ has been designed to celebrate The Rolling Stones’ timeless legacy with a “fusion of rebellion and refinement” that evokes...