Fragrance news and archive

Sephora names 2025 Accelerate brands

Sephora North America has selected eight BIPOC (Black, Indigenous, and People of Colour) brands for its 2025 Accelerate programme, which is designed to nurture and propel emerging beauty brands. The 2025 edition marks a decade of Sephora championing emerging talent and continues to be a vital launchpad for BIPOC-founded and -owned businesses,...

Fashion |Beauty Featured

Swarovski to enter fragrance market with Coty deal

Austrian-based crystal company Swarovski is eyeing the fragrance market after signing a long-term beauty licensing deal with Coty, the beauty giant with a portfolio of brands across fragrance, colour cosmetics, and skin and body care. In a statement, Swarovski said the deal would allow it to develop, produce and distribute “a new vision of...

Fashion |Beauty

The Rolling Stones unveils debut fine fragrance

British rock band The Rolling Stones has unveiled its debut fine fragrance in partnership with fragrance innovator Nirvana Brands and Bravado, the merchandising subsidiary of Universal Music Group. The fragrance ‘RS No.9’ has been designed to celebrate The Rolling Stones’ timeless legacy with a “fusion of rebellion and refinement” that evokes...

Fashion |Beauty

Claire’s continues beauty expansion targeting Gen Zalpha

Fashion and accessories brand Claire’s continues evolving its beauty offering with the launch of C by Claire’s, an exclusive line of fragrances and body care products designed to help Gen Zalpha “feel their most confident”. The new collection of luxurious body care and fragrances has been inspired by and tailored to Gen Zalpha's everyday...

Fashion |Beauty

Interparfums acquires Off-White fragrance rights and plans product expansion

Interparfums, Inc., which develops, manufactures and distributes prestige perfumes and cosmetics, has acquired all Off-White brand names and registered trademarks for Class 3 fragrance and cosmetic products. In a statement, Interparfums, Inc. said that its 72 percent owned French subsidiary, Interparfums SA, acquired the fragrance rights to...

Fashion |Beauty

Unilever investing in fragrance with a new in-house team

Beauty giant Unilever is investing 100 million euros to scale up its fragrance design and creation capabilities across our global portfolio with a new digital-first fragrance creation house. Historically, Unilever has partnered with fragrance houses around the world to create its scents, but it believes that growing its in-house fragrance...

Fashion |Beauty

Khloé Kardashian launches debut fragrance with Luxe Brands

Reality TV star Khloé Kardashian, who is co-founder of denim-focused fashion brand Good American, has launched her first solo fragrance in partnership with Luxe Brands, the prestige beauty company behind fragrances with Ariana Grande and Nicki Minaj. The ‘XO Khloé' fragrance debuted at luxury retailer Harrods in the UK today, November 25, and...

Fashion |Beauty

WeWoreWhat expands into fragrance with Parlux

WeWoreWhat, the fashion brand and blog by Danielle Bernstein, is launching its first fragrance in partnership with global beauty company Parlux. Called 'WeWoreWhat 001,' the luxury scent is inspired by the “luxuries of New York City” as Bernstein looks to capture “the essence of modern elegance and style”. The fragrance has been developed by...

Fashion |Beauty

Chanel lights up New Bond Street in London

French luxury fashion and beauty house Chanel has switched on an exclusive Chanel N°5 light installation on Mayfair’s New Bond Street in London in collaboration with New West End Company. The Chanel Christmas light installation runs from Piccadilly to Oxford Street on New Bond Street and has been made from recyclable aluminium with 85,750 LED...

Fashion |Beauty

Messi launches debut fragrance

Footballing superstar Leo Messi has unveiled his debut fragrance, Messi Eau de Parfum, which will distributed by beauty industry leader Sheralven in the US exclusively in JCPenney. Developed with globally sourced ingredients, the scent features top notes of cardamom and wild cypress, contrasted by warm notes of leather and cedarwood with hints...

Fashion |Beauty

Merit expands into fragrance

Minimalist beauty brand Merit, founded by Katherine Power, is expanding into fragrance with its first scent, less than four years after its launch and after hitting 100 million US dollars in sales in 2023. Its debut fragrance, Retrospect, launches on October 22 and is described as a “complex, layered scent,” which has taken the brand two years...

Fashion |Beauty Featured

AllSaints to showcase at LFW for 30th anniversary

British fashion brand AllSaints, founded in 1994 by Stuart Trevor, is marketing its 30th anniversary with a special activation during London Fashion Week. To commemorate this milestone, All Saints will host a series of exclusive activations at the Serpentine Gallery in London from September 13 to 15. This will include a catwalk show during LFW...