Luxury skiwear and lifestyle brand Perfect Moment is stepping into Formula One with a multi-year collaboration with the BWT Alpine F1 team to launch a capsule skiwear collection. The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces designed to capture the...
26 Mar 2025
The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...
14 Mar 2025
Premium travel goods brand Carl Friedrik has signed a two-year licensing deal with British Formula One team Williams Racing, which will see the brand launching a co-branded travel collection later this year. In a statement, Carl Friedrik said it will design a travel collection exclusively available in Williams Racing’s signature colour palette...
11 Feb 2025
Castore, the British performance sportswear brand and global supplier of sports apparel, has strengthened its presence in F1 and motorsport after signing a new partnership with the BWT Alpine Formula One team. As part of the deal, Castore will become the official team kit partner, supplying the teamwear and producing an official Alpine drive...
8 Jan 2025
British sportswear brand Castore, which tennis player Andy Murray is a shareholder in, is turning its focus on Formula 1, after signing a multi-year partnership with McLaren Racing. For the 2022 Formula 1 season, Castore will become the official team apparel and sportswear partners for the McLaren Formula 1 team. The deal will see the...
4 May 2021
British menswear brand Hackett London has renewed its long-standing partnership with Aston Martin and will be the official supplier for its new Formula One team. The extension of the licensing contract with Aston Martin Lagonda until 2024, marks 20-years of collaboration and comes as the luxury automotive group returns to Formula One after more...
24 Mar 2021