FIFA World Cup news and archive

American Eagle signs five-year deal with footballer Lamine Yamal

Fashion and lifestyle retailer American Eagle has tapped Spanish footballer Lamine Yamal as its new global ambassador as part of its continued investment in sports culture. American Eagle has signed a five-year deal with the FC Barcelona footballer, described by the brand as a “historic” move, marking its first multi-year partnership as it looks...

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Business

Adidas scores profit boost with World Cup

German sporting goods firm Adidas on Thursday said the World Cup in Russia and strong e-commerce sales lifted net profit in the second quarter, keeping the company on track to meet its 2018 goals. Hover over the graph to learn more. Net profit at the Bavaria-based company more than doubled to 396 million euros ($459 million) between April and...

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Fashion

Farfetch launches sportswear range by emerging designers

Farfetch and Buro 24/7 have teamed up with seven emerging designers to launch an exclusive sportswear capsule collection that reimagines the football kit in tribute to the World Cup for the 2018 Buro Fashion Forward Initiative. The capsule collection features a range of menswear, womenswear and unisex pieces from some of the best up-and-coming...

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Fashion

In Pictures: Aizel Moscow celebrates FIFA World Cup

Fashion concept store, Aizel Moscow has launched a special collaboration with Russian designers to celebrate the FIFA World Cup 2018. Entitled “The Essentials”, the capsule line features products such as traditional matrioshki dolls, T-shirts and sweatshirts, as well as jewellery, gadgets and beauty essentials, all designed with the aim of...