FIFA news and archive

FIFA World Cup 2026: Louis Vuitton unveils new trophy trunk and capsule collection

As the FIFA World Cup 2026 final approaches, Parisian luxury house Louis Vuitton, the official supplier for the event, presented the new bespoke case designed to transport the trophy, along with a limited-edition luggage line. The synergy between high-level sport and luxury continues to strengthen. Following a tradition started at the 2010 World...

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Retail

Macy's, Dick's, Target, Walmart: How major US retailers are leveraging the FIFA World Cup 2026

With the opening whistle of the FIFA World Cup 2026 blowing today, a month-long celebration of football–or soccer–begins across the host nations of the US, Canada, and Mexico. The event is expected to contribute 30.5 billion dollars to the US gross economic output alone, according to Goaleconomy, with retail and real estate positioned as sectors...

Retail

Fanatics to oversee FIFA World Cup 2026 retail

Sports platform Fanatics has confirmed that it has secured the license to manage on-site retail for the FIFA World Cup 2026. The company said it will manage the in-venue retail operations for 104 matches across 39 days throughout Canada, Mexico and the US. Alongside venue-based retail, Fanatics has further been tasked with establishing retail...