Fenty news and archive

Searches for Rihanna’s Fenty Beauty soar following Super Bowl performance

After a five-year hiatus from performing, Rihanna took to the Super Bowl for a highly anticipated show during the American football halftime event, in which she sported pieces from Loewe, MM6 and Alaïa, as well as a baby bump. But it wasn’t just her fashion and news of her second child that had people talking. Part way through the 13-minute...

Fashion Featured

YouTube to host first shoppable beauty festival

YouTube is to host its first shoppable beauty festival on 16 June. In a bid to compete for the advertising dollars traditionally allocated to television and shopping channels, YouTube is aiming large for creators and brands to make it a go-to destination for livestreaming, entertainment, fashion and shopping. The Beauty Festival will be hosted...

Fashion |OPINION Featured

In a month of Pride-themed collections, Savage x Fenty has relevance

Rihanna’s lingerie brand Savage X Fenty echoes the sentiment of her beauty business: celebrating fearlessness, confidence and inclusivity. Perhaps this is why the company debuted its second Pride collection and campaign this week, which features everything from rhinestone and lace trimmed underwear to fishnets and a smoking jacket, to celebrate...

Business

Fenty Beauty and Skin to launch in Africa

Rihanna’s Fenty Beauty and Fenty Skin are set to make their debut in Africa starting May 27. In a release, the brands said the launch was a “natural next step” in expanding their ‘Beauty for All’ notion, carrying on the singer-turned-entrepreneur’s “global vision” for the two companies. “I am a proud Bajan who also feels a close connection to...

Business

Rihanna’s Fenty could be making metaverse move with new trademark

Rihanna could be making a move into the metaverse with Fenty, as it was revealed a new related trademark filing was established for the beauty brand. The artist-turned-entrepreneur reportedly filed the Fenty trademark through Roraj Trade LLC, according to a source for the media outlet, Boardroom. The filing includes downloadable virtual goods...

Fashion

Rihanna confirms Savage x Fenty Vol. 3 show

Rihanna struts around in a daring sequin halterneck with a city skyline backdrop for the teaser video confirming that volume three of the Savage x Fenty show is officially on its way. Airing exclusively through Amazon Prime Video, the show is now in its third consecutive year as fans prepare themselves for the new edition of the grand...

BusinessFeatured

LVMH puts Rihanna's Fenty brand on hold

LVMH is pausing Fenty, the fashion brand it launched less than two years ago in partnership with Rihanna. The French luxury giant and the superstar have mutually agreed to put the label on hold, LVMH said in a statement Wednesday, adding that it will continue to support Fenty’s lines of cosmetics and skincare. “Rihanna and LVMH have jointly made...

Fashion Featured

Despite ample celebrity and financial backing, Rihanna's Fenty is yet to take off

Back in January 2019 when rumours circulated of a partnership between luxury conglomerate LVMH and Rihanna’s Fenty brand it was enough for the New York Times to quip “is Rihanna the new Coco Chanel?” “The combination of Fenty and LVMH will be the clearest expression yet of how celebrity, social media and influencers have redefined the power...

Fashion

Rihanna to launch Fenty menswear

Girls just wanna have fun, but the boys do too. Rihanna is expanding her Savage x Fenty to have a dedicated menswear capsule that will debut at Paris Fashion Week on October 2. For this menswear collection, Rihanna has teamed up with P. Diddy's son, Christian Combs, who walked in last year's Savage x Fenty runway show. Rihanna was inspired to...

People

Fenty names new managing director

WWD has reported that Rihanna's LVMH-owned Fenty line has named Bastien Renard its new managing director. Renard had spent over 19 years at Nike, working in both the U.S. and Europe, before he quietly joined Fenty recently. Renard takes over the duties previously held by Véronique Gabel, an LVMH ready-to-wear executive. Renard will report to...

Retail

Farfetch to be exclusive Fenty digital partner

Farfetch has nabbed an exclusive deal with Rihanna's Fenty line to be the brand's exclusive digital partner. The retailer will be the only e-commerce channel to stock the label outside of the brand's own channel. Farfetch's new partnership comes just in time for Fenty's Release 6-20 that launched this week. Fenty has the distinction of being the...

BusinessPress Release

FENTY Release 2-20

FENTY’s first drop of the new decade is all about freedom – the freedom to express yourself and create what you were born to create. Designed to be lived in and worked in, the collection is a meditation on casual luxury. In contrast to the final 2019 release which centered on evening wear, Release 2-20 is about luxurious and attitudinal day...