Fabletics news and archive

Fabletics unveils first-ever athlete-curated collection with Ja’marr Chase

American activewear brand Fabletics, known for its subscription model featuring more than 2 million members, has launched its inaugural collection with American football star and Cincinnati’s wide receiver, Ja’Marr Chase, who became the brand’s first professional athlete ambassador in September 2025. Chase, who was sponsored by Nike, has been...

Retail

What to expect in UK fashion retail in 2026: Store closures, expansions, and new entries

The UK retail market navigated a turbulent 2025. This dynamic year saw some brands abandon their brick-and-mortar presence, while others embraced new opportunities. The shifting landscape is set to continue into the new year, with a wave of store closures, expansions, and fresh market entries expected to shake things up. Here is a breakdown of...

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Business|Interview

Inside Fabletics' European strategy: Executives talk wholesale growth and market challenges

Fabletics is continuing to grow its wholesale business alongside its core digital clothing subscription service. The US athleisure provider is focusing on retailers such as Peek&Cloppenburg. Partnerships with gyms and reality TV star Khloé Kardashian are also boosting the brand's visibility. Mark Ralea, general manager of Fabletics Europe, and...

Fashion |In Pictures

Fabletics launches capsule collection with Malbon Golf co-founders

Activewear brand Fabletics has unveiled a collaboration with Malbon Golf co-creators Stephen and Erica Malbon, merging active performance with golf-inspired streetwear. The 27-piece ‘Stephen and Erica Malbon for Fabletics’ collection aims to offer a “unique spin on traditional golf attire,” and marks the first time the golf apparel visionaries...

People

Vuori taps former Fabletics executive as global president

Californian activewear brand Vuori has named Ashley Kechter its new global president. She joins the company from Fabletics, where she had served as global brand president for over two years. Her appointment was announced via Vuori’s LinkedIn page, where it was also revealed that Edward Lee would assume the role of chief legal officer and...

People

Fabletics expands COO role and names new CMO ahead of growth plans

Activewear brand Fabletics has initiated changes to its executive team as it looks to enter its next phase of growth under the direction of leaders that will "propel the brand forward". The company’s current chief operating officer, Meera Bhatia, is to have her role expanded to become a dual position, adding president to her title. Bhatia, who...

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Retail

German retailer About You opens Fabletics brand store

At the beginning of the month, the Hamburg-based online fashion retailer About You opened its own brand store for the US sportswear label Fabletics on its platform. The launch will be accompanied by "an extensive marketing campaign that includes large-scale placements in the About You shop as well as influencer collaborations, photo productions...

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Business

Fabletics expands into Austrian retail

Sportswear brand Fabletics is coming to Austria and will be available in regional retail stores for the first time from October, the company announced on Thursday. The California-based brand is entering the Austrian retail market with the sports retail company Gigasport. To kick off the new partnership between Fabletics and Gigasport, the...

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Fashion

Fabletics launches activewear scrubs in the UK

American activewear brand Fabletics has launched its Scrubs collection, made for the medical community in the UK, following a successful launch in the US. Fabletics Scrubs utilises the brand’s expertise in design and performance wear to the medical apparel category to offer the world’s first-of-its-kind activewear scrubs. In a statement,...

Fabletics appoints new vice president, wholesale Europe

Activewear brand Fabletics has announced the appointment of Thomas Fröhlke as the new vice president wholesale for Europe. He joins the brand from footwear retailer Hunter Boots, where he had most recently served as head of sales as part of his four year tenure at the company. During this time, Fröhlke was credited with helping in the “...

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Fashion |In Pictures

Khloé Kardashian teams up with Fabletics

TV personality and entrepreneur Khloé Kardashian has teamed up with activewear brand Fabletics to launch an edit featuring pieces that reflect her personal style. The first drop of a two-part edit will be available for purchase in Fabletics stores globally, including at its Regent Street store in London and online from September 8. The debut...

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Fashion

Lizzo launches shapewear line Yitty in collaboration with Fabletics

American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...