Eddie Bauer news and archive

Eddie Bauer preps for growth as Authentic taps e-commerce and wholesale partner

The parent company of Eddie Bauer, Authentic Brands Group, is prepping the brand for global growth through the appointment of Outdoor 5, LLC (Oved). The licensing firm will oversee the brand’s e-commerce and wholesale operations, as well as its design and product development in the US and Canada. Catalyst Brands will retain responsibility for...

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Eddie Bauer reveals new brand identity as part of evolution strategy

American outdoors brand Eddie Bauer has unveiled a global rebrand under a new brand evolution strategy, led by its current chief executive officer Tim Bantle. Bantle, who has now been at the helm of the retail chain for one year, had previously set about leveraging Eddie Bauer’s long-standing DNA, with the mission to adapt its identity in a bid...

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Authentic Brands Group's acquisition strategy: A look at the past five years

The American Authentic Brands Group (Authentic) is becoming an increasingly important player in the fashion industry, partly thanks to the various acquisitions it has made in recent years. The group seems to be pursuing a buy-and-build strategy and already has more than 40 brands in its portfolio. If you have lost track of all recent...

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Eddie Bauer names new CEO

The Sparc Group has announced the appointment of Tim Bantle as chief executive officer of its brand, Eddie Bauer. Bringing two decades of experience to the team, Bantle has been tasked with charting the next phase of the outdoor brand’s growth journey. Namely, he will be overseeing the label’s mission of reaching a broader audience, while...

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Eddie Bauer plans expansion in Japan

US leisure and outdoor brand Eddie Bauer is planning to expand in Japan. Therefore, the US fashion and media group Authentic Brands Group LLC (ABG), which acquired the brand last year, and Japanese retail group Itochu have entered into a partnership, as announced on Wednesday. Together, they aim to open the first freestanding Eddie Bauer stores...

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Outdoor brand Eddie Bauer launches resale through Arrive partnership

US outdoor brand Eddie Bauer has launched a resale service through an extended partnership with full-service technology and reverse logistics company Arrive. The new (Re)Adventure program allows Eddie Bauer customers to buy second-hand, refurbished items at lower costs or rent popular products. “Arrive has been an incredible partner for Eddie...

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Eddie Bauer taps Christopher Bevans as new creative director

US outdoor brand Eddie Bauer has appointed Christopher Bevans as its new creative director. Bevans is a seasoned designer, having worked at companies including Nike, Yeezy, Billionaire Boys Club, 361 Sportswear, and Head. In 2015, he founded his own men’s sportswear brand, DYNE, and in 2017 won the Woolmark Innovation Prize and was named a...

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Eddie Bauer launches creator content platform

Outerwear company Eddie Bauer has launched a content platform dedicated to the brand’s creator community with the goal of empowering customers “to have meaningful outdoor experiences”. Eddie Bauer Stories, which is live through the brand’s main website, will feature user-generated, brand and archival content. As part of the launch, Eddie Bauer...

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Eddie Bauer reveals sustainability plans for core categories

As part of the Sparc Group, Eddie Bauer has announced new benchmarks to improve the brand’s sustainability practices for its product categories, including apparel and gear. The roadmap supports the label’s mission to preserve national resources and environmental considerations, in reference to its buyer group of outdoor enthusiasts. Developed in...

Fashion

Eddie Bauer collaborates with The Great on outdoors collection

Premium outerwear brand Eddie Bauer has partnered with the women’s lifestyle label, The Great, on an outdoor womenswear collection. The 16 piece line aims to celebrate the outdoors through the lens of The Great’s designers, Emily Current and Meritt Elliott. Pieces include a matching pin dot fleece set, quilted down bombers, a plush pocket parka...

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Outdoor brand Eddie Bauer launches rental service in the US

Outdoor brand Eddie Bauer is the latest company to launch a rental service. The US retailer, which earlier this year was acquired by Forever 21 owner Authentic Brands Group, said it hopes the new service will “eliminate some of the barriers to outdoor access” by offering technical apparel and gear at “approachable costs”. It will also give...

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Authentic Brands Group completes acquisition of outdoor brand Eddie Bauer

Forever 21 owner Authentic Brands Group (ABG) and retail enterprise SPARC Group have completed their acquisition of US outdoor brand Eddie Bauer. “We are thrilled to welcome this iconic American outdoor brand into our portfolio,” said ABG founder and chair Jamie Salter in a release. “Eddie Bauer comes at an exciting time for ABG and SPARC as the...