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The 520-billion-euro plan: Europe's luxury industry wants to lure wealthy tourists

Europe is the most visited region in the world, accounting for 51 percent of global international arrivals. Many of these visitors (especially from China and the USA) are “big spenders” and are not willing to skimp on food, accommodation or luxury. Accordingly, major luxury brands have already returned to or even surpassed pre-pandemic levels in...

25 May 2022

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