E-COMMERCE news and archive

Puma launches new UK app with virtual try-on feature

Sportswear brand Puma has launched a new app in the UK complete with a virtual try-on feature that allows shoppers to see products in 3D animations. The relaunch comes on the back of the app’s “successful” roll out in North America, which built on Puma’s continued growth strategy. Next to the latest products and exclusive content, the virtual...

6 Dec 2022

RetailFeatured

India's online marketplaces could be fashion's next frontier, says report

India’s online marketplaces are set to triple in the next five years, presenting opportunities for fashion companies who desire access to one of the world’s fastest growing economies. Research from Bain & Company and Accel shows India’s marketplaces will reach 350 billion dollars in gross merchandising value (GMV) and contribute more than 5...

1 Dec 2022

Business

Camden Market debuts online retail platform for independent traders

Independent retailers and producers within London’s Camden Market will now be available to shop online after the area’s operator LabTech launched a sustainable marketplace for its partners. Forty of the market’s traders have signed up to the platform, developed in partnership with Good Sixty, offering 2,000 products across multiple categories....

1 Dec 2022

Business

Lacoste opens virtual reality store in partnership with Emperia

Lacoste has unveiled its first-ever virtual store, developed in partnership with Emperia, a virtual store development platform for retailer and fashion. On entering the store, customers can move around a space inspired by the brand’s signature details, in an interior that is reminiscent of a crocodile’s mouth. The showroom features five seasonal...

29 Nov 2022

Business

Livestream shopping shows promise in UK and US, but expected traction ‘falls short’

Livestream shopping refers to video content that allows watchers to view products and purchase them in real time. While the Chinese market is already enjoying a surge in such a shopping format, retailers in the US and the UK are still catching up in implementing the feature. However, according to a report by the Influencer Marketing Factory,...

22 Nov 2022

Business

Superdrug launches marketplace with 300 health and beauty brands

Superdrug has officially launched its third-party marketplace, signing 300 brands to the platform which has been integrated into the retailer’s e-commerce site. The introduction of ‘Superdrug Marketplace’ will allow shoppers to purchase from both the marketplace and Superdrug’s own e-commerce store, through which premium, established and...

21 Nov 2022

Business

Marks & Spencer adds third-party menswear brands to e-commerce site

British department store Marks & Spencer has announced a selection of menswear brands will be joining its ‘Brands at M&S’ concept this month. Ted Baker, Superdry, Lyle & Scott and Musto will be added to the retailer’s e-commerce platform, as it looks to expand its menswear category for consumers. Through the new brands, over 250 menswear...

21 Nov 2022

Business

How brands and retailers can promote sustainability throughout their business

“Being a sustainable brand is a responsibility, not a choice,” started Verte’s new e-book on ‘How Retailers and Brands Can Promote Sustainability’. The provider of a supply chain management platform used the booklet to highlight that more and more customers “expect” to make purchases from businesses that value green efforts. The report aimed to...

18 Nov 2022

Business

Charlotte Tilbury unveils virtual holiday store experience with customisable avatars

Beauty label Charlotte Tilbury has introduced a new virtual shopping experience for the holiday season, developed alongside experiential e-commerce platform Obsess. It comes as the platform launches its ‘Branded Avatars’ offer, allowing shoppers entering partner brands’ virtual stores to customise the avatar they will use to navigate through the...

18 Nov 2022

RetailFeatured

5 Ways to reach consumers in the lead up to Christmas

While rising inflation has put increasing pressure on consumers’ budgets, there are still ways in which retailers and brands can make use of various opportunities the upcoming peak shopping period presents. The British Retail Consortium (BRC) has merged its own research with Google and Trinity McQueen’s annual ‘Path to Peak’ 2022 report to...

17 Nov 2022

Business

True Religion launches app as part of digital-first transition

True Religion has unveiled a new app ahead of the holiday shopping season, as it looks to continue its transition to a digital-first, direct-to-consumer brand. In a release, the Los Angeles denim label said the app aims to improve its mobile shopping experience, while also providing customers with the opportunity to unlock exclusive deals and...

17 Nov 2022

Business

Yoox introduces homeware and art category to marketplace

Yoox has expanded its marketplace range to now include a new Home Décor and Art category, as its owner Net-a-Porter looks to transition to a “hybrid operating model” that enhances customer experience. The product category initially launched through Net-a-Porter in 2006, offering a curation of art and design products from home and design...

8 Nov 2022