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L’Occitane acquires Italian fragrance brand Dr. Vranjes Firenze

The L’Occitane Group has acquired Italian luxury home fragrance brand Dr. Vranjes Firenze. The company said in a statement that the development marks another step in the group’s strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands. Commenting on the acquisition, Reinold Geiger, chairman of the L’...

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