Digital Fashion news and archive

Paris Fashion Week SS24: Anrealage shines with luminous technology

For Anrealage’s spring/summer 2024 collection, which relied on special fabrics that change colour thanks to photochromy, Japanese designer Kunihiko Morinaga sent out the message of futuristic fashion in what was the precise characteristic of a creative approach. The show for Anrealage's SS24 collection, held at the Yoyo (Palais de Tokyo) during...

Fashion Featured

Digital fashion house Accidental Cutting takes LFW

Madrid - While the new edition of Milan Fashion Week gets underway, we take a look back to the most recent London Fashion Week that just ended to discover the latest proposal presented within its official programme by Accidental Cutting. The experimental fashion firm of the Spanish designer and creative Eva Iszoro was part of the activations and...

Fashion

FabriX hosts digital fashion event for emerging designers at LFW

Hong Kong’s FabriX came to London Fashion Week over the past week via a partnership with the British Fashion Council (BFC) that saw the launch of an event aiming to bolster the presence of 17 emerging designers. The company’s showcase was open to visitors throughout the duration of the fashion week at the Old Selfridges Hotel, where a new “try...

Business

Luxury digital fashion platform Syky to launch during LFW

Syky, the luxury fashion tech platform, is to finally be unveiled during an event as part of the British Fashion Council’s (BFC) London Fashion Week (LFW), where high-profile attendees will gather to celebrate the launch. The platform, established by Ralph Lauren’s former chief digital officer and content officer Alice Delahunt, has been under...

Business

Institute of Digital Fashion presents its new development board

Launched in London in 2020 by Leanne Elliot Young and Cat Taylor, the Institute of Digital Fashion (IoDF) presents itself as a think tank that provides immersive digital solutions, strategies and innovations aimed at strengthening the link between reality and the virtual world for a more inclusive, sustainable and diverse fashion industry. IoDF...

Podcast

Podcast: A reality check on fashion and the metaverse

NFTs and the metaverse - not long ago, the fashion industry was talking a great deal about the potential of the two. By now, the conversations have slightly died down and the question is "How much do NFTs and the metaverse add when it comes to the fashion industry?". This podcast from Business of Fashion zooms in on and analyses the future of...

Fashion Featured

Drest teams up with Copenhagen Fashion Week

Luxury styling mobile game Drest has teamed up with Copenhagen Fashion Week (CPHFW) to spotlight Nordic brands and designers showcasing at the bi-annual event. The collaboration features a series of in-game challenges on Drest highlighting brands and designers taking part in CPHFW, which runs from August 7 to 11, including Ganni, Stine Goya, and...

Business |Interview Featured

20 years on: Second Life, the fashion-forward metaverse that keeps on giving

Years after its inception, the concept of the ‘metaverse’ has seemed to have fallen flat against the backdrop of what was meant to be its magnificent revival. Spurred on by large-scale tech giants that shifted their horizons to the digital realm, the idea of transitioning to such spaces was assumed to be the future of existence. In its simplest...

Fashion

House of Blueberry launches digital wearables inspired by Clueless

Digital fashion brand House of Blueberry has unveiled a collection of digital wearables inspired by the ‘90s rom-com Clueless under license from Paramount Consumer Products. The 15-piece collection will launch on Roblox through a pop-up store within the House of Blueberry Experience on July 25 and will feature looks inspired by the classic...

Fashion

Valentino launches digital avatar outfits with Meta

Luxury Italian fashion house Valentino is delving deeper into digital fashion with a new partnership with Meta by offering a capsule collection of special branded digital avatar outfits. The first drop of Valentino digital fashion pieces launched on July 14 and allows people to dress their Meta avatars, which are available on Meta platforms,...

BusinessFeatured

How beauty retail is leading the way in tech innovation

Virtual try-on – or VTO – refers to the use of augmented reality (AR) to view digitised versions of an object, most often seen in the overlay of an image that aims to give an idea of what something may look like in the ‘real world’. It is this technology that is at the forefront of Perfect Corp’s B2B offering, sitting alongside other artificial...

Business

Mango invests in digital avatar creation start-up

Mango has announced an investment into Union Avatars, a digital avatar creation platform that will take part in the Spanish retail group’s start-up accelerator programme. This investment marks the fourth firm to be supported by Mango’s StartUp studio, adding to the previously invested in La Más Mona, Payflow and Recovo. With Union Avatars, Mango...