Digital Fashion news and archive

CLO Virtual Fashion opens new office in Vietnam

CLO Virtual Fashion, the provider of digital garment 3D solutions, has opened a second Southeast Asia office in Ho Chi Minh City, Vietnam in response to growth in the region. The opening is part of the company’s continued strategic expansion in Southeast Asia following the successful launch of an office in Jakarta last year, as it looks to...

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Perfect Corp. acquires virtual try-on expert Wannaby

Beauty and fashion tech solutions provider Perfect Corp. has entered into an agreement with Farfetch, to acquire Wannaby, a digital immersive experiences expert. This acquisition, Perfect Corp. said in a release, represents a significant milestone in integrating advanced technology, enabling the company to expand its offerings into new luxury...

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‘Stronger together’: Tribute Brand acquires digital fashion fashion platform, Draup

Digital fashion platform Tribute Brand has announced the acquisition of its industry peer, Draup, as part of efforts to build up and develop a new digital wearables platform, dubbed ‘fashion.fun’. The decision to snap up Draup came as a response to the waning demand for both the metaverse and luxury brands, Tribute Brand said in a release, which...

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The future of fashion is here: how 3D printing is changing the industry

3D printing is becoming a key tool in the fashion industry, changing the way brands design and produce garments, so future professionals must prepare themselves to face the challenges and opportunities it poses. Can you imagine a future where garments are printed on demand, eliminating waste and perfectly fitting each customer's measurements?...

Fashion |Interview Featured

How N4XT Experiences is reimagining Los Angeles Fashion Week for the future

Los Angeles Fashion Week (LAFW) recently concluded its third season following its return to the scene since changing ownership and post-pandemic. This edition showcased SS25 collections from local and emerging talent alongside established New York names, with Theophilio and Sergio Hudson making a return. Continuing to evolve under the hand of...

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Meta reveals augmented reality glasses, Orion

Meta, always at the forefront of innovation, has once again revolutionised the digital world by unveiling its augmented reality (AR) glasses, Orion. Revealed at its Meta Connect conference, this device could one day replace smartphones, and has the potential to open up new perspectives for the fashion sector. By combining the latest advances in...

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Coach steps into Roblox and Zepeto metaverses

US fashion brand Coach has entered metaverse platforms Roblox and Zepeto as part of its ongoing ‘Find Your Courage’ campaign, dedicated to aiding users in the exploration and discovery of their identities. Through the initiative, and via the two platforms, users will be able to access digital iterations of Coach’s spring 2024 collection, in what...

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CFDA/Vogue Fashion Fund partners with mobile styling game

The CFDA/Vogue Fashion Fund, which supports the next generation of American fashion talent, is partnering with new mobile fashion styling game Fashion League. The free-to-play mobile game from Finfin Play AG created by Theresia Le Battistini will debut during New York Fashion Week in September. It blends fashion, inclusivity and e-commerce and...

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Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

Fashion |Beauty

E.l.f. Beauty launches commerce on Roblox

E.l.f. Beauty has expanded its collaboration with Roblox to become the first beauty brand to test real-world commerce on the virtual universe platform. In a statement, the beauty brand said the move would further its mission to bring the best beauty to every eye, lip and face, while continuing to engage with its “vibrant and growing Roblox...

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Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

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Case law: How protected is a brand in the metaverse?

In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...