Decathlon news and archive

Trail running: Kiprun strengthens its innovation hub with athlete and engineer Mathieu Blanchard

Driven by the growing enthusiasm for trail running, the brand Kiprun, a sector expert from the Decathlon portfolio, aims to solidify its position among the major players on the international stage. To achieve this, the company announced on April 17 a three-year partnership with trail running athlete Mathieu Blanchard. The collaboration is...

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Business

Decathlon reports a 4.0 percent increase in turnover for 2025

The Decathlon group published its annual results this Thursday, announcing a 4.0 percent increase in turnover compared to the 2024 financial year. It also reported a 7.1 percent growth in gross merchandise volume (GMV) at constant exchange rates. These improving figures are accompanied by strong operational profitability, with an EBITDA of 1.8...

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CNMC detects competition risks in Decathlon's acquisition of Intersport assets

Madrid – Decathlon’s acquisition of specific Intersport assets in Spain has encountered a significant regulatory hurdle. The Spanish antitrust authority, Comisión Nacional de los Mercados y la Competencia (CNMC), has escalated the transaction to a "second phase" analysis. This move, triggered by potential competition risks identified during a...

Retail

Decathlon at 50: evolution of a multi-sport retailer's global footprint

The celebration of this anniversary was an opportunity for Decathlon to organise a business-to-business (B2B) event centred on its journey. At 50 years old, Decathlon is formalising a hybrid model at the intersection of retail, industry and services. A French company founded in 1976 in the Nord region, Decathlon is a group majority-owned by the...

Retail

Decathlon accelerates its Spanish expansion with ten new stores

French company Decathlon has begun 2026 with a new drive to expand its retail network in Spain. The group plans to open ten new stores during the first half of the year. This marks one of the largest waves of openings by the company in the Spanish market in recent years. It follows the recent expansion of 25 stores announced in Germany. The plan...

Retail

Ikea to pilot Decathlon shop-in-shop at Croydon store

Furniture giant Ikea is seeking to expand its range by trialling third-party retailers at its stores. In the UK, its parent company, Ingka Group, has confirmed that Decathlon will be among the brands piloting a shop-in-shop. This spring, the sportswear retailer will be opening a 1,188 square foot standalone unit in Ikea’s Croydon store in...

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Decathlon acquires majority stake in Bikeleasing

Bicycle service provider Bikeleasing is set to get a new owner. On Tuesday, the company announced that Decathlon Pulse SAS, the investment subsidiary of French sporting goods retailer Decathlon, intends to acquire a 65 percent stake in Bikeleasing from the Brockhaus Technologies AG group. Bikeleasing explained that the transaction is still “...

Fashion

Kiprun makes a play for the US running market

Kiprun, the running and trail brand from global multi-specialist sports brand Decathlon, is entering the US market with new shoes and distribution channels next year. The running brand, which launched in 2008 and is present in 70 countries, has become one of Europe’s emerging performance running brands, trusted by Olympians, World Champions, and...

Retail

25 new stores in 2026: Decathlon continues German expansion

French sporting goods retailer Decathlon is driving forward its expansion in Germany. Around 25 new stores are set to open next year. Decathlon announced this on the occasion of the opening of its 100th store in Nuremberg city centre. New stores will open in 2026 in Lüdenscheid, Oberhausen, Schwetzingen, Saarbrücken and Trier. The company has...

People

Decathlon appoints CEO for newly merged UK and Ireland business

Sportswear giant Decathlon has named Elena Pecos as chief executive officer of its UK and Ireland business. The retailer confirmed the news in a LinkedIn post, in which it said her appointment marks the creation of a new leadership structure, merging the teams of the two regions. Pecos has been at the helm of Decathlon Ireland since January...

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Retail

Decathlon bets on its compact stores and opens a new City store in Paris

The sports retailer Decathlon is strengthening its local strategy by opening its ninth Parisian store. The address is integrated into a Boulanger store, a chain specialising in household appliances and multimedia, occupying an entire floor. Located on Rue de Rennes, in the sixth arrondissement of Paris, the new Decathlon store represents the...

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Business

Apollo acquires 30 percent stake in TradeInn

Madrid – Spanish sportswear e-commerce platform TradeInn welcomes a new minority partner. US investment firm Apollo Global Management has acquired a 30 percent stake, previously held by Spanish private equity firm Suma Capital. French sporting goods retailer Decathlon had also expressed interest in this stake. Reports surfaced in late July 2024...