What drives creative director changes? Is it a dip in sales, a shift in the board's vision, or pressure from investors? And more importantly, what are the financial consequences when a brand changes its creative director? Massimiliano Giornetti, director of Polimoda and former designer for luxury brands like Salvatore Ferragamo and Shanghai...
28 Oct 2024
Burberry has a new CEO and is making swift changes at the top after a lackluster performance in the first half of 2024. When it was reported last week that Burberry had a strategy problem, little was known that just a few days later chief executive Jonathan Akeroyd would be ousted from the British heritage brand. Since Mr Akeroyd's appointment,...
15 Jul 2024
A cadre of British models graced the Burberry runway on Monday evening, with Agyness Deyn opening the show, fresh out of fashion retirement. Ms. Deyn, an embodiment of British cool in the late 2000s, adorned numerous covers with her iconic blonde pixie hair. This era coincided with Burberry's creative direction under Christopher Bailey, where...
20 Feb 2024
Burberry has unveiled a takeover at Harrods in London, transforming the luxury department store “Knight Blue,” the new signature colour of the British fashion house introduced by chief creative officer Daniel Lee. The activation, which will run until February 29, is in celebration of Burberry’s “storied heritage” of exploration and the outdoors,...
2 Feb 2024
Daniel Lee, Jonathan Anderson, Matthieu Blazy, Miuccia Prada and Raf Simons, and Sarah Burton have been nominated for the Designer of the Year award at this year’s The Fashion Awards. In a statement, the British fashion council said that the designers, who showcased designs for Burberry, JW Anderson and Loewe, Bottega Veneta, Prada and Alexander...
2 Nov 2023
We often speak of the value that fashion weeks bring to a city – their economic impact, the buzz, the cultural exchange and community engagement. However, the cost for independent brands can sometimes be overwhelmingly high, rendering these events less worthy of investment. London Fashion Week witnessed undeniable gaps this season, from the...
20 Sept 2023
British designer Daniel Lee presented his second collection for Burberry at a star-studded show in London on Monday, unveiling summer versions of the famous trench coat and a range of new accessories. Burberry, the iconic British brand founded in 1856, was, as usual, the most eagerly awaited show at London Fashion Week. Burberry SS24, London...
19 Sept 2023
British heritage brand Burberry is launching a series of city takeovers, kicking off in London, which “celebrate the art of discovery and exploration in cities worldwide”. Entitled ‘Burberry Streets,’ the initiative will offer experiences, installations and events across the chosen cities, starting with London this month before heading to Seoul,...
11 Sept 2023
Burberry's Resort 2024 collection took the spotlight this week, marking the second range designed by creative director Daniel Lee. While the brand's earlier runway debut encountered a few bumps along the way, Lee's resortwear collection firmly establishes him as one of fashion's most relevant designers. The iconic Burberry printed checks, deeply...
30 Jun 2023
Daniel Lee’s first collection as Burberry’s creative director made his debut show for the British brand one of the most highly anticipated events among the London Fashion Week schedule. On entering the house in October last year, the 37-year-old designer had been tasked with bringing life back to the brand, rejuvenating its heritage that had...
21 Feb 2023
Ever since Rose Marie Bravo turned Burberry into a billion dollar brand, more than doubling sales, the London-based heritage business has struggled to be a luxury leader in both size and positioning. Under Ms Bravo’s tenure between 1997 and 2005, Burberry was seen as the UK’s answer to Ralph Lauren, where an upmarket image attracted an...
20 Feb 2023
New York Fashion Week is drawing to a close, but some much-anticipated debuts for the Fall/Winter 2023 season are still to come. From renowned fashion houses under new creative direction to designer duos going their separate ways, change is in the air for many brands. Daniel Lees returns to London Last week, Daniel Lee's first campaign for...
16 Feb 2023