Shoppers from 37 countries can now buy products from luxury fashion platform Farfetch using cryptocurrencies. The London-based company will initially accept payments on its marketplace using six cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and USD Coin (USDC). To make payments, shoppers with a crypto wallet can simply scan the QR...
6 Oct 2022
Gucci is the first luxury house to accept ApeCoin (APE) cryptocurrency in its US stores. The Kering-owned maison was quick to adopt digital currencies and will now offer shoppers the possibility to make in-store purchases using ApeCoin through BitPay, the world’s largest provider of online payment services. Gucci has been trialing a roll-out of...
4 Aug 2022
Alo Yoga is moving further into Web3 by allowing its employees to convert part or all of their paychecks into cryptocurrency, alongside the news that it will also accept the currency on its e-commerce site. The US fashion and wellness brand said that its employees, regardless of employment type, will be able to choose to have full or partial...
22 Jun 2022
Luxury e-tailer Farfetch has announced it will start accepting cryptocurrency payments on its marketplace later this year, initially starting with the retailer’s Private Clients and then expanding to all customers in the US, UK and Europe from late 2022, with other countries to follow. The offer will begin with seven cryptocurrencies, including...
10 Jun 2022
Earlier this month shares in bitcoin plummeted to its lowest value in over two years, but volatile or not, digital currencies are here to stay. Tag Heuer, the LVMH-owned luxury watchmaker, announced it too would accept cryptocurrency payments. In a press release Tag Heuer CEO Frédéric Arnault stated: “As an avant-garde watchmaker with an...
26 May 2022
Gucci is to accept cryptocurrency payments in its boutiques. The roll-out is set to begin with selected stores in the U.S. The Italian luxury house said will accept Bitcoin, Ethereum, dogecoin and Litecoin. The Kering-owned company joins brands including Off-White and Philipp Plein, who aim to service new communities and accept virtual...
7 May 2022
Philipp Plein forecasts customers to increase making purchases with cryptocurrency to rise to 15 million euros, after the company began accepting crypto in August 2021. In an interview with Bloomberg television the German designer said crypto payments accounted for 3 percent of online sales of 100 million euros. The company’s forecast is...
2 May 2022
The fashion industry has been slow to adopt digital currencies and acceptance of crypto as payments. Last year Philipp Plein was one of the first major fashion brands to accept cryptocurrencies, with Off-White accepting announcing it would accept cryptocurrency payments across its flagship stores in Paris, Milan and London earlier this month....
19 Apr 2022
Footwear, handbag, and accessories label Charles & Keith has confirmed that it will accept cryptocurrency as a transaction mode on its e-commerce site, as it joins the line-up for Decentraland’s Metaverse Fashion Week. Charles & Keith has partnered with TripleA, a crypto payments platform licensed by the Monetary Authority of Singapore and...
23 Mar 2022
German sportswear giant Adidas is the latest brand to step into the metaverse with the launch of its first NFT (non-fungible token) drop of digital and physical products. Adidas Originals has linked up with big names in the NFT community - Bored Ape Yacht Club, gmoney and the team behind Punks Comic for the release. The NFTs - which go on sale...
16 Dec 2021
Multibrand retailer Pacsun has announced it will now be accepting bitcoin and other cryptocurrencies through blockchain payment provider BitPay, becoming one of the first major retailers to implement the technology into its space. Its decision is based on a report by GoBankingRates, that suggested the payment method is a major trend among the...
7 Oct 2021
German brand Philipp Plein has confirmed that it will become the first major luxury fashion group to accept payment in cryptocurrency. In a statement, Philipp Plein said that 15 different forms of cryptocurrency will be accepted, including Bitcoin and Ethereum. Consumers will be able to use the digital currency to pay for items in the group’s...
4 Aug 2021