A downturn in consumer spending has seen luxury houses strategically reimagining cruise collections not just as seasonal showcases, but as commercial conduits to engage new markets and diversify their global clientele footprint. Dior's latest announcement—a cruise 2026 show set in Rome next May—shows how luxury brands are transforming these...
30 Nov 2024
Gucci's decision to stage its next cruise collection in Florence marks a symbolic return to its roots, coming at a crucial juncture for the Italian luxury house as it navigates a period of strategic transformation and management upheaval. Strategic shift amid market challenges The announcement arrives on the eve of parent company Kering's...
22 Oct 2024
Stresa, Italy - Louis Vuitton valiantly battled pounding rain on an Italian island paradise while presenting its cruise collection Wednesday night, the weather sending celebrity guests underneath umbrellas and dampening a hairdo or two. But when you're the flagship brand within the powerhouse LVMH portfolio, with a guest list that includes...
25 May 2023
Remember when designers signed a pledge to make fashion shows simpler? To lessen the environmental impact and curb C02 emissions? To reduce unnecessary travel, high expenditure and do away with over the top production? Well, that pledge was signed by only a select few brands at the height of the pandemic, and it seems to be a sentiment of...
9 Mar 2023
BACKGROUND In the past fortnight a plethora of fashion shows by luxury brands have been broadcast around the globe. While there is no official fashion week calendar at this time of year in any of the major four runway capitals, it is the season of Resort 2020, aka Cruise, which largely takes place in May and June. Christian Dior debuted its...
13 May 2019
Chanel on Wednesday staged a replica of its Cruise 2018-2019 collection along Bangkok's Chao Phraya river, the first ever showing for the French fashion house in the Thai capital. Debuted in Paris in May, the show featured a massive ocean liner that was installed in the Grand Palais as a backdrop to designer Karl Lagerfeld's nautical-inspired...
31 Oct 2018
London - Gucci has secured yet another historical venue to serve as the backdrop for its Cruise 2019 fashion show, namely the ancient site of Les Alyscamps, in France. Gucci’s Cruise 2019 collection presentation, set to take place on May 30, 2018, will take place at the Unesco World Heritage site, which is home to one of the world’s Mose...
11 Dec 2017
Rio de Janeiro, Seoul or Cuba – designers of major luxury fashion houses always find new, spectacular or exotic settings for the presentations of their resort or cruise collections. Usually taking place in May, these collections act as an interim season between the fall and spring collections, and are aimed at the jet-setters taking a break to...
28 Apr 2017
Louis Vuitton creative director Nicolas Ghesquière showed his Cruise collection 2017 in Rio de Janeiro, Brasil. The show took place on Saturday May 28 in the Museum of Contemporary art (MAC) of Niterói. “Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience,” said Ghesquire. Ghesquière seems...
30 May 2016
