Consumer behaviour news and archive

Tips from WGSN: What fashion brands can do to combat consumer fatigue

Feelings of burnout often plague consumers. Trend forecasting company WGSN describes in a study how fashion brands can alleviate these feelings. According to WGSN, 65 percent of respondents said they felt exhausted by a more demanding work life and personal life, exacerbated by a variety of crises: rising cost of living, financial uncertainty,...

Retail

Resurgence in US shopping centers signals shift in consumer behaviour

U.S. shopping centers are experiencing a notable resurgence, marking a promising shift in consumer’s shopping behavior. According to the latest update to Placer.ai's Mall Index for March, visits to shopping malls have seen a steady increase for the second consecutive month. The data reveals that visits to indoor malls surged by 9.7 percent...

RetailFeatured

Unveiling the future of retail: EIU's 2024 outlook

From the bustling aisles of brick-and-mortar stores, now filled with "experiential shopping" experiences, to the fast-changing landscapes of online commerce, with an ever-increasing number of pure players and discounters entering the game, what are the latest trends shaping consumer goods and retail? Will inflation fluctuating rates keep on...

Retail

Report: 88 percent of consumers want text conversations with brands

Consumers are willing to share personal information in exchange for value, resulting in a rise in popularity in interactive sms marketing, according to the annual State of Conversational Commerce Report by Attentive, a platform specialised in “business-to-consumer communication”. 8,000 consumers from the US, Canada, the UK and Australia were...

BusinessFeatured

The aestheticisation of online consumer identity

“Digital dimensions ask us to continuously deconstruct and reinterpret our digital environment,” said Chinouk Filique de Miranda, in a presentation at the Responsible Fashion Series conference, attended by FashionUnited. As an independent researcher, Filique de Miranda has dedicated her time to analysing the digitisation of fashion and how...

BusinessFeatured

Brands must be agile to keep up with a changing consumer

Gauging consumer sentiment during “regular” times is difficult enough, but during a crisis its challenges are augmented. Companies need to adapt to manage the now and tomorrow in ever-changing circumstances. The coronavirus has upended businesses and economies but also changed consumer behaviour, and not just because of lockdowns or the...

Fashion Featured

How fashion brands can optimise e-commerce operations during the Covid-19 lockdown

The impact Covid-19 is having on the global fashion industry is immense, with international lockdowns forcing physical retail stores to close and more shoppers to look online for their fashion purchases. With no definite end to the crisis in sight, brands need to adapt to quickly changing shopping behaviours using data-driven insights, according...

Retail |STUDY

Retail: senior executives do not know their customers well enough

A recent survey by US merchandising platform First Insight found out that there is a significant perception gap among consumers and senior retail executives. For instance, whereas the latter dismiss the impact pricing has on purchasing decisions, consumers regard it as quite important. While 40 percent of consumers felt that low pricing ranked...