Backcountry launches brand incubator and acquires Coalatree
Backcountry, the premium retailer of outdoor gear and apparel, has launched a brand incubator, designed to accelerate and grow the next generation of outdoor brands, and has acquired Utah-based eco-focused Coalatree as the first brand for the platform's portfolio. The incubator platform is called Backcountry Garage, and has been designed to...
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