Cheetos news and archive

Ground Up expands into hosiery via expansion of PepsiCo partnership

Footwear licensing firm Ground Up has expanded into hosiery after extending its existing partnership with PepsiCo through the addition of the Cheetos brand. The partnership, driven by licensing agent The Joester Loria Group, marks the first time Ground Up has ventured into the hosiery category, building on the firm’s ongoing evolution “from a...

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Fashion

Cheetos to host runway show during NYFW

Cheetos, yes, as in the chips, will be hosting a runway show during New York Fashion Week. On September 5, Cheetos "House of Flamin' Haute" will be staging a runway show of 21 high-fashion, yet playful looks inspired by Cheetos fans on social media. The show will feature Cheetos inspired clothes, hair, and makeup. The looks will be put together...