US athleisurewear company Champion, known as the “king of sweatshirts,” has unveiled its first collaboration with Japanese streetwear brand Undercover by designer Jun Takahashi. The Champion x Undercover collection was first unveiled during Undercover’s spring/summer 2025 show during Paris Fashion Week, offering a fusion of streetwear and...
13 Feb 2025
Authentic Brands Group has announced a multi-year extension of its Champion eyewear licensing agreement with L’amy America, owned by ILG (International Luxury Group). The new deal will see L’amy America continuing to design, manufacture, and distribute Champion’s optical and sunglass products for men, women, and youth. Steve Robaire, executive...
17 Dec 2024
Authentic Brands Group (Authentic), the global brand development and licensing platform, has signed a new licensing partnership with the Orbico Group for its newly acquired sportswear brand, Champion. In a statement, Authentic said the long-term strategic alliance with Orbico “lays the foundation for a long-term collaboration that will unlock...
12 Dec 2024
Authentic Brands Group, the new owner of Champion, has appointed Brand Collective as the new licensing partner of the sportswear label in Australia and New Zealand. Australia-based Brand Collective currently serves as the operating partner to brands such as Canada Goose, Clarks, Hush Puppies and Authentic-owned Reebok, while further owning the...
22 Nov 2024
Lifestyle brand Champion, known for its American athletic heritage, has named Maurizio Donadi as its new creative director of its European arm to usher in a “bold new era of innovation and design". In a statement, Champion Europe said that Donadi would take on the new role from December 1 and lead its creative vision and direction as it heads...
18 Nov 2024
HanesBrands has completed the sale of the intellectual property and certain operating assets of the global Champion business to Authentic Brands Group. It is the second-largest brand acquisition in Authentic’s history. “With the successful completion of this transaction, combined with our internal cash generation, we expect to pay down...
1 Oct 2024
Sportswear label Champion has opened a new concession in luxury department store Selfridges London amid the launch of a partnership with multidisciplinary artist CurrieGoat. Housed in the New York-founded brand’s Selfridges location will be a curated selection of its elevated products, many inspired by its own archives, alongside pieces...
27 Jun 2024
Sportswear brand Champion is expanding the reach of its Creators Programme, with the company now set to bring the initiative to the UK market. Initially launching in 2023, Champion’s Creators Programme was first linked to the brand’s global ‘Champion What Moves You’ campaign, with which it shared the mission of supporting and promoting next...
25 Jun 2024
Authentic Brands Group (Authentic), which counts Reebok, Ted Baker and Quiksilver among its brand portfolio, has confirmed it's acquiring the Champion Athleticwear brand and business from HanesBrands for 1.2 million US dollars. The strategic move will see the global brand development, marketing and entertainment platform expand its position in...
5 Jun 2024
Authentic Brands Group has emerged as the winner of a bidding war for Champion after it secured an agreement to purchase the athleisure brand from HanesBrands Inc. for just over one billion dollars. A source close to the situation confirmed the news to WWD, stating that the acquisition should close “around the end of May or early June”. While...
4 Apr 2024
The deadline to submit the first-round of bids for sportswear label Champion closed this week, painting a clearer picture of what HanesBrands, its soon-to-be former owner, is expecting to see in return for its sale. According to sources for WWD, the group has placed a 1.4 billion dollar starting price tag on Champion, with multiple bids now...
23 Feb 2024
HanesBrands net sales for the fourth quarter of 1.3 billion dollars decreased 12 percent compared to last year. On an organic constant currency basis, net sales decreased approximately 10 percent. The company said, Champion brand sales decreased 23 percent on a reported basis, and 24 percent on a constant currency basis, as compared to prior...
16 Feb 2024