Cécred news and archive

Inside the technology of Beyoncé's new haircare brand Cécred

Grammy-winning singer Beyoncé Knowles-Carter has launched a new haircare brand, which draws inspiration from hair rituals from global cultures and features patent-pending technology and fermentation for visible strength, moisture, and shine for textured hair. Called ‘Cécred,’ the haircare line has been years in the making and aims to deliver “...