Calida news and archive

Aubade restructures its sales organisation in France to accelerate its omnichannel strategy

Lingerie house Aubade, part of the Calida group, is undergoing a major structural transformation. Under the leadership of its managing director, Claire Masson, the company announced the creation of a centralised retail team on Thursday, January 8. This new entity merges the retail, space management and wholesale divisions to respond more...

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Calida H1 sales dip, profit rises due to Lafuma Mobilier sale

The Swiss lingerie group Calida Holding AG (Calida Group) suffered substantial sales losses in the first six months of the 2025 financial year. However, the sale of the outdoor furniture division, Lafuma Mobilier, resulted in a higher profit. In its half-year report published on Thursday, the group also emphasised its commitment to continuing...

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Irem Aydin promoted to general manager of Calida brand

Calida Group has promoted Irem Aydin as the new general manager of the traditional brand Calida from July 1, 2024. The company said in a statement that she will take over from Alexandra Helbling, who decided at the beginning of the year to seek a new professional challenge outside the Calida Group. “Thanks to Irem Aydin’s natural leadership as...

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Calida Group to appoint Felix Sulzberger as chairman, CEO Timo Schmidt-Eisenhart steps down

At the upcoming annual general meeting on April 19, 2023, Calida Holding AG will propose Felix Sulzberger, Allan Kellenberger, Thomas Stöcklin and Eric Sibbern for election to the board of directors. The company said in a release that also proposed for shareholder approval will be the re-election of current independent board members Laurence...

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Fashion

Viktor & Rolf links with Calida to launch 100 percent compostable collection

Dutch luxury fashion house Viktor & Rolf has teamed up with Swiss premium underwear label Calida to launch a cradle-to-cradle collection which is 100 percent compostable. The capsule, called ‘We Want A Better World’, comprises underwear, pajamas and t-shirts for both women and men, and is inspired by the free-spirited and eco-conscious Woodstock...

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Calida posts rise in full year sales

Adjusted for exchange rate effects, the Calida Group said, consolidated net sales increased year on year by 1.7 percent to 404.3 million Swiss francs (427.8 million dollars) in 2019. The company added that in the reporting year, 50.9 million Swiss francs (53.8 million dollars) of the sales were generated by the group as a whole, corresponding to...

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Calida sells its trademark Eider to Korean group

Calida Group has announced that it has received a binding offer from the Korean K2 Group to sell its trademark Eider, subject to a works council consultation process in France. Eider is one of the three brands of the Millet Mountain Group, a fully owned subsidiary of Calida affiliate Lafuma Group. Commenting on the development, Reiner Pichler,...

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Calida appoints Marcel Krug as sales director for global wholesale sales

In a bid to strengthen sales team at its Swiss underwear brand Calida, the company has announced that starting immediately, Marcel Krug is taking on the new role of Sales Director for global wholesale sales at Calida Ag. As a member of the management team, Krug will report directly to Alexandra Helbling. The company added in the statement that...

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Alexandra Helbling appointed General Manager of Calida

Swiss lingerie and sleepwear brand Calida has promoted Alexandra Helbling as General Manager, who will officially take charge of the new role in May 2018. She had joined the company as head of product in 2011 from Skiny Bodywear, where she served as managing director. “I am convinced that Alexandra Helbling is the right general manager for...