Fernanda Yamamoto's fashion show at the Japanese Pavilion in Ibirapuera Park concluded the 58th edition of São Paulo Fashion Week (SPFW+N58) last week, which was divided into shows at high-end shopping mall Shopping Iguatemi; the Pavilion of Brazilian Cultures at Ibirapuera Park; and special locations across São Paulo. This edition, titled 'The...
30 Oct 2024
Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit. More than half of all adults in Brazil are overweight, but Momente is part of a growing movement of entrepreneurs, activists...
16 Aug 2023
H&M has announced plans to launch its stores and online in Brazil during 2025. The company said in a release that H&M continues its expansion in Latin America by initially entering major cities in Southeast Brazil with a plan to further increase its presence across the country over time. “We are thrilled to announce that we are opening our first...
17 Jul 2023
Shein, the Chinese ultra fast-fashion retailer, has been investing in Brazilian garment manufacturers in order to expand its production capabilities and shorten its supply chain. On Thursday the company said it would invest a further 750 million reais (approximately 148.9 million dollars) to establish a network with thousands of textile...
21 Apr 2023
The first batch of students have graduated from the extension course Retail Management at the Ablos Retail School in Brazil. Ablos Retail School is an initiative by the Brazilian Association of Satellite Storekeepers in partnership with the educational centre Centro Universitário Assunção and Unifai, one of the educational branches of the Sao...
22 Mar 2023
Sao Paulo - Whether sporting a red Workers' Party star on her wedding dress, breaking taboos by wearing pants to her husband's inauguration, or rocking eco-friendly clothing, Brazil's new first lady is turning heads and making statements with her fashion choices. Rosangela "Janja" da Silva, a 56-year-old sociologist, has noticeably changed her...
16 Mar 2023
Proudly donning majestic feathered headdresses, models sing an ode to the rain while a makeup artist draws geometric patterns on their faces, arms and thighs in preparation for Brazil's first-ever indigenous fashion show. "It is a feeling of happiness and pride," 19-year-old model Moan Munduruku told AFP ahead of his turn on the catwalk in...
11 Apr 2022
Authentic Brands Group has announced a strategic partnership with Dafiti to grow its Forever 21 brand in Brazil through a digital-first retail strategy. Dafiti, the leading e-commerce company in Brazil specialising in retail development and brand building, will launch an all-new Forever 21 online destination and create an exclusive branded...
12 May 2021
This month’s Fashion Friday podcast series by Euromonitor International analyses why the Brazilian fashion market faces such a high number of IPOs in the industry, even amidst COVID-19. Euromonitor International · Fashion Friday: The Market for Fashion IPOs in Brazil Heats up Despite Brazil’s weak economic growth since 2014, the financial market...
7 Dec 2020
São Paulo - The 48th edition of São Paulo Fashion Week, which closed on 18 October, took place at the Brazilian Cultures Pavilion, in Ibirapuera Park. Looking back, we can conclude that many brands presented a similar idea: more sustainable fashion, supported by the upcycling of materials. At the same time, more attention was paid to ethnic and...
25 Oct 2019
You don’t necessarily need a fashion degree or previous fashion experience to start a fashion label as bachelor degrees are no longer a guarantee of success in the industry: self-taught talents can go just as far, if not further. Just look at Virgil Abloh, a graduated architect who currently serves as menswear designer at Louis Vuitton’s...
26 Apr 2019
Gone are the days when international fashion brands considered Brazil a promising market. Versace closed down its last store in the country in December, followed by Ralph Lauren one month later. Local real estate company JHSF, which brought the American brand to Brazil in 2015 with a shop in São Paulo’s Cidade Jardim Mall, decided to shut the...
12 Feb 2019
