Brand identity news and archive

The Do’s and Don’ts of developing an emerging fashion brand: Building identity in a competitive market

Buenos Aires – Creating a fashion brand from scratch involves much more than developing a collection. For those just starting out, the process usually combines creative intuition, practical learning, and strategic decisions that ultimately shape the direction of the project. This article is part of “The Do’s and Don’ts,” an editorial series by...

Fashion

Australian brand Petal & Pup debuts new brand identity amidst global push

Australian women’s apparel brand Petal & Pup has officially launched its new, evolved brand identity as it aims to strengthen its global growth opportunities. Founded in Queensland, Australia, in 2014, the online brand is known for its feminine styles that are designed for all of life’s occasions. The new brand identity, which debuted in a...