Boss news and archive

Hugo Boss continues push into tennis with its biggest sports partnership

Hugo Boss first made its mark in tennis in the 1980s when it sponsored men’s team competition, the Davis Cup, for 15 years, and now the German fashion brand has secured its biggest partnership as the official lifestyle outfitter for the Australian Open from 2027. The move is described as a “landmark partnership” for the German fashion group’s...

Fashion

Boss debuts innovative NovaPoly yarn at Australian Open

German fashion brand Boss is set to debut an innovative degradable recycled polyester yarn for its tennis kits worn by players Taylor Fritz and Matteo Berrettini at the Australian Open in Melbourne, Australia, this month. The NovaPoly yarn is a recycled alternative to virgin polyester, developed by Boss in collaboration with Jiaren Chemical...

People

Former Tory Burch executive Kerstin Dorst to lead Hugo Boss womenswear

Metzingen, Germany-based fashion group Hugo Boss has appointed Kerstin Dorst to the newly created role of senior vice president of womenswear. Dorst will take up her new role effective January 15, Hugo Boss announced on Thursday. In this position, she will report to Oliver Timm, chief sales officer at Hugo Boss. New head of womenswear comes from...

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Business

Hugo Boss now sees annual targets at lower end of ranges

Fashion group Hugo Boss is taking a more cautious view of the current year. For 2025, sales and earnings before interest and taxes (EBIT) are expected to be at the lower end of the forecast ranges of 4.2 to 4.4 billion euros and 380 to 440 million euros respectively, due to economic uncertainties and negative currency effects. In the third...

Fashion

Boss named fashion partner for Tottenham Hotspur

German fashion brand Boss, part of the Hugo Boss group, is strengthening its connection to sport after being named the official fashion partner of Premier League football club Tottenham Hotspur for the 2025/26 season. The deal will see Boss dressing both the first team squad and coaching staff in Boss looks for selected games and “special...

People

Frasers Group CEO appointed to Hugo Boss board

Michael Murray, the chief executive officer of Frasers Group, has joined the board of Hugo Boss. His election reaffirms the British retail giant’s commitment to the German brand, for which it currently holds a 19.2 percent stake. Murray’s appointment was confirmed in Hugo Boss’ Annual General Meeting, during which it was also announced that...

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Business

Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...

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Business

Despite record sales, Hugo Boss annual profit drops 17 percent

German fashion group Hugo Boss AG achieved record sales in fiscal year 2024. However, profits fell significantly short of the previous year's level, according to the company's annual report released on Thursday. Annual sales increase by 3 percent Group sales reached 4.31 billion euros last year, a 3 percent increase compared to 2023, marking the...

Culture

Boss appointed presenting partner of new Art Basel Awards

German fashion brand Boss has been named the presenting partner of the Art Basel Awards, a new initiative designed to recognise the broad impact of certain practices and contributions to art. Through the partnership, Boss said that it aims to “recognise those driving the future of art through their creativity, vision and the strength of the...

People

Gap, HeyDude and Tom Ford: Brand ambassadors on the move this week

It was a busy week for brands and their respective ambassadors, many of whom were selected for their connections to a younger generation of potential shoppers, a group brands are continuously trying to align with. Here are some of the biggest collaborations of the week, some ringing in the launch of the all important autumn campaigns. HeyDude...

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Business

Weak consumer demand impacts Hugo Boss results

In the second quarter of 2024, Hugo Boss sales reached 1,015 million euros, representing a decline of 1 percent, both currency adjusted and in group currency. As announced on July 15, operating profit (EBIT) decreased by 42 percent to 70 million euros in the second quarter, reflecting lower revenues and higher operating expenses. The company...

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Business

Hugo Boss lowers full year outlook after challenging Q2

Hugo Boss sales decreased 1 percent currency-adjusted to 1,015 million euros in the second quarter. The company attributed the decline to challenging macroeconomic and geopolitical conditions weighing on global consumer demand. Lowering its full-year outlook, the company said it expects sales of around 4.20 billion euros to 4.35 billion euros,...