French luxury house Balmain has introduced customised and virtual fitting to its e-commerce site via a collaboration with tech firm Bods. Founded by Christine Marzano in 2021, Bods offers retailer’s 3D digital styling technology utilising artificial intelligence (AI) that allows clients to virtually try-on, style and accessorise pieces from...
17 Nov 2023
As returns and fit become increasingly evident issues within fashion, brands are looking into innovative ways to avoid playing a part in these areas. Los Angeles-based start-up Bods is hoping to help drive this change in the industry through digital-first fit solutions. The fashion-forward tech company, which was launched in June 2021 by former...
6 Jul 2022
Digital fashion technology company Bods has closed its seed round funding for 5.6 million dollars, which it has said will support the growth of its luxury partner portfolio, expand its team and fulfil technology patents. Launched through a beta version in 2021 and developed in partnership with luxury label Khaite, the platform offers users a...
29 Mar 2022