Basketball news and archive

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

Fashion |In Pictures

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...

Fashion

Angel Reese to get her own signature shoe with Reebok

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...

Fashion |In Pictures

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

Fashion

Rhone signs multi-year partnership with the NBA

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...

Fashion Featured

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...

Fashion

Canada Goose unveils first product co-designed with Shai Gilgeous-Alexander

Luxury outerwear brand Canada Goose has unveiled its first co-designed jacket with brand ambassador and basketball star Shai Gilgeous-Alexander. Dubbed the NBA’s most stylish player for his notorious charismatic style, Gilgeous-Alexander has co-designed a jacket with Canada Goose inspired by one of the luxury brand’s year-round favourite pieces,...

Fashion |Beauty

Glossier inks partnership with USA Women’s Basketball team

Beauty brand Glossier has been named the official beauty partner of USA Basketball, women’s national team, ahead of the Olympic games in Paris. The move marks Glossier’s second foray into women’s basketball, the beauty brand extended its marketing partnership with the Women's National Basketball Association(WNBA) earlier this year, building on...

People

Adidas names Candace Parker as president of women’s basketball

Basketball legend Candace Parker, who announced her retirement from the sport last month, has been named as president of Adidas women’s basketball. Parker, one of the most decorated players in women’s basketball has had a relationship with Adidas for the past 16 years, and has been appointed to create “a powerful platform aimed at influencing...

Retail|In Pictures

The Brooklyn Nets’ fashion brand Berō opens store

American basketball team The Brooklyn Nets has opened the first retail store for its private label merchandise brand, Berō, which debuted in December 2023. Located at the Barclays Center, the 200-square-foot storefront has been designed by the Brooklyn Home Company’s director of architecture, Stacey Walters, “to feel live-in and welcoming” and...

People

New York Knicks appoints first creative director, Ronnie Fieg

National Basketball Association (NBA) team New York Knicks has announced the appointment of Ronnie Fieg as its first-ever creative director. Fieg, the CEO and founder of sportswear company Kith, will be responsible for “building a community around the international brand”, the team said in an Instagram post, as well as developing an in-house...

Retail

Nike links with Readymade on new sneaker launch

Nike’s earliest basketball shoe, the Blazer Mid, has been transformed. The shoe features a deconstructed, DYI approach featuring a thinner, more prolonged, half-stitched swoosh taking inspiration from the logo’s 1971 version. The shoe captures Readymade founder Yuta Hosokawa’s core design values and philosophy of upcycling. The shoe’s rubber...